Following a three month pitching process, Dubai-based advertising agency, BPG | bates, has been appointed by Al Etihad Credit Bureau (AECB) to promote the launch of its credit reporting services across the UAE. BPG | bates has developed the teaser, launch and maintenance advertising campaigns under the theme of ‘Information for Life’ to improve public understanding of AECB’s services. The campaigns have also been developed to raise awareness about the importance of individual consumers and businesses alike having access to accurate credit information, in order to make good financial decisions.
“We are delighted to have won this important account, as the work that AECB are doing is incredibly important to the greater economic wellbeing of individuals, businesses and the UAE as a whole,” says Nick Clements, CEO, BPG | bates. “We know that levels of understanding about credit reporting vary hugely across the UAE, and our ‘Information for Life’ campaign will educate and inform about credit reporting in a way which both demystifies what it means and highlights the potential advantages.”
Fatma Obaid Farhan, Marketing Manager for AECB adds, “We’re very pleased to have brought BPG | bates on board as our advertising agency, and we’re excited about the roll-out of the campaign. From the outset, BPG has demonstrated their understanding of our objectives and demonstrated effective creative ways to help us raise awareness of our services. We look forward to a long and productive relationship.”