Dubai-based boutique communications agency, Blue Apple has been appointed to handle all PR activities for LINET, a manufacturer and supplier of hospital facilities. Established in 1990, LINET focuses on producing hospital and nursing beds as well as intensive and long-term healthcare facilities. Blue Apple will be responsible for all PR operations and social media strategies to build the reputation and create awareness of the brand across the MENA region.
“We are very excited to partner with Blue Apple and look forward to taking the brand to the next level,” says Jiri Plecity, Managing Director, LINET Middle East and Africa. “Blue Apple demonstrated a strong strategic understanding of our business through relevant integrated solutions. We look forward to building this partnership to a fruitful and mutually beneficial one.”