After much anticipation, the English language edition of Bloomberg Businessweek Middle East hits the newsstands today. The fortnightly publication – which is a regional edition of the popular US publication – aims to provide insightful news and analysis critical to regional business leaders, exploring everything from global economics, technology and finance to travel, fashion and lifestyle pursuits.
“We’re aiming to set a new benchmark for business publications in the Middle East with the launch of Businessweek,” says Aaron Greenwood, Managing Editor, Bloomberg Businessweek Middle East. “We’ve worked hard to combine the cutting edge look and feel of the US edition with a very strong focus on local issues. About 80 per cent of our content is produced locally, so it really is a unique proposition. Our expectations are very high for the magazine. Hopefully, readers will embrace it as a truly regional publication.”