Market research company, IPSOS has named B4U Plus as the second most viewed and preferred Asian channel in the Middle East in a recent survey conducted. The Hindi entertainment TV channel was recognised for its engaging content and popularity among females age 25 – 44 in the region as well as for being free to air from the Niles platform.
“B4U Network has been in the Middle East for over ten years and is committed to offering viewers the finest entertainment,” says Zeeshan Sajid Amin, Business Head, B4U Network, Middle East. “This rating further reflects our constant effort to provide innovative content that suits the audience’s preferred viewing times. Being the only free to air Hindi entertainment channel gives us that additional mileage that other paid channels don’t have.”