Dubai-based boutique agency, Aurora Advertising has been appointed to represent Les Mills in the UAE. Organised in partnership with Reebok, Les Mills is set to take place on December 9, 2017 at the World Trade Centre and will form part of a series of global fitness festivals. Aurora Advertising will work closely with Les Mills’ local and international team to provide PR and media activations to promote the event across the region.
“We are very excited to be working with Les Mills on their huge event taking place this December,” says Iona Al Suwaidi, Founder, Aurora Advertising. “The Les Mills brand is internationally recognised as a leader in the fitness industry. We are working closely with the local and international team to ensure the success of this key event.”