Dubai-based PR agency, ASDA’A Burson Marsteller (BM) has signed a Memorandum of Engagement (MoE) with The Pearl Initiative. Founded in 2010, The Pearl Initiative is a non-profit organisation that develops programmes and publishes regional research reports and case studies and aims to influence regional business. The agreement will work towards highlighting their commitment to enhance corporate accountability and transparency in the Gulf region.
“Corporate governance, accountability and transparency are the pillars of successful businesses,” says Sunil John, Founder and President, ASDA’A BM. “We are happy to engage in The Pearl Initiative’s activities to raise awareness on the value of ethical business and to promote the highest principles of corporate accountability and transparency in the Gulf region.”
Carla Koffel, Executive Director, The Pearl Initiative continues, “We are grateful to be working side by side with one of the leading PR consultancies in the Middle East to promote the adoption of strong corporate governance practices by businesses operating in the Gulf Region. Their commitment to supporting our vision will contribute to the expansion of our reach and highlight the significance of a corporate culture of accountability and transparency as a key driver of business sustainability.”