Arab Publishing Partners (APP) is taking over the licensing agreement of Hello! Middle East. A significant re-launch of the brand is scheduled for the second quarter of 2015, with interactive digital editions and a dynamic social media presence that will mark a major shift in Hello!‘s presence in the GCC.
“We are very excited at the re-launch and APP’s plan to launch two new premium monthly titles – Hello! Arabia and Hello! Bollywood – targeting educated, affluent and discerning women,” says Anthony Luke, Licensed Editions Operations Manager, Hello! “This will extend our global reach to 33 editions worldwide.”
Ali Akawi, APP’s Managing Director adds, “Taking over Hello! in the Middle East will offer an exciting opportunity to expand APP’s impressive portfolio of luxury publications. Readers are looking for a full brand experience that also takes them across social media networks and onto their own smart phones for unprecedented access to the glamourous lifestyles of royalty and celebrities around the world, not to mention right here in the GCC. The three editions of Hello! will make all of that – and more – possible, which is exciting for readers and advertisers alike.”