Arab Publishing Partners (APP) today announced a new license agreement with Revolution International Ltd. From September 2014, APP will publish the Middle East editions of leading international watch lifestyle magazine, Revolution, and men’s luxury style title, The Rake.
Revolution International Ltd was founded by Wei Koh and Dr Bruce Lee in Singapore in 2005, and has successfully launched 16 international editions of Revolution magazine making it the leading and most respected watch magazine in the world. Revolution Middle East will be published quarterly and will remain true to its brand promise of ‘celebrating the machine with a heartbeat’. The magazine will continue to deliver quality content and insights relevant to the watch connoisseurs and collectors from the GCC region.
Building on its success Revolution International Ltd then launched The Rake in 2008 bringing to life Editorial Director and Founder Wei Koh’s vision of creating a magazine that is ‘the modern voice of classical elegance’ inspired by male icons like Cary Grant and Michael Caine. This unique men’s style and artisanal luxury publication quickly gained a global following amongst both discerning readers and premium advertisers. The Rake Middle East will be a bi-monthly title catering to the elite sector of the Gulf’s male population that are seeking the essential details and ground-rules for style. Along with fashion, the magazine will also cover other areas of elegant living including art and fine dining.
“The Middle East is a major market for us to be involved with, as recent studies have shown that the Middle East consumers have the highest per capita spend on luxury goods, while Swiss watch imports to the UAE alone has risen by over 35 per cent in the last three years,” says Dr. Bruce Lee, CEO, Revolution International Ltd. “Given the importance of the region within our international growth strategy for our titles, we knew we had to find a partner to successfully cater to the expectations of the Middle East audience. We feel we have found the right partner in APP Group and are looking forward to working closely with their team.”
Ali Akawi, Managing Director of APP & ITP Consumer, said: “We are excited to see the APP Group further expand its portfolio with two more premium magazines. Both titles appeal to a unique reader profile and we are delighted to have the opportunity to bring to Wei Koh and Dr. Bruce Lee’s vision in this region. We look forward to delivering the same quality journalism that audiences expect from the international editions of Revolution and The Rake.’
Both magazines will be published in English and circulated across the GCC with a bespoke circulation plan to target affluent, influential consumers who appreciate the latest in luxury goods.