AOL has acquired Vidible, an independent cross-screen video management and exchange platform for digital media. Headquartered in Bellevue, with additional offices in New York City and San Francisco, Vidible allows content creators to expand the distribution reach and monetisation options of their video content, while publishers are given the option to source and manage content, creating new advertising-based revenue streams.
In AOL’s official announcement, the acquisition will allow the company to expand its video stack with new video content management tools; increase the availability and management of premium video to publishers and content owners via a self-serve platform; add a video content exchange that will plug into AOL’s monetisation platforms; and add a team of highly experienced operators, product and technical leaders.
“AOL is focused on transforming the digital media environment by creating an open marketplace for video,” says Dermot McCormack, President, AOL Video and Studios. “We are thrilled to welcome the Vidible team to AOL as we accelerate our mission of providing our partners with the platform and tools they need to better create, curate, syndicate and monetise their content across the globe.”
Tim Mahlman, President and Co-Founder of Vidible adds, “We’re excited to be joining AOL, a company that’s on the forefront of video. The combination of AOL Video and Vidible accelerates our vision of making content management and syndication available to video content creators and publishers everywhere.”