The NETWORK Communication Group’s advertising and digital companies; AGA-ADK and Wetpaint Creative Digital Solutions, have won the account for BSH Home Appliances. Founded in 1967, BSH manufactures home appliances and has a portfolio of 14 brands, which cover a range of consumer needs. AGA-ADK and Wetpaint will now be responsible for handling the creative production as well as the social and digital requirements for BSH brand’s; Bosch, Siemens and Gaggenau across the region.
“AGA-ADK handled BSH from 2004 to 2007; regaining the account jointly with our sister company Wetpaint demonstrates our passion and dedication towards the brands,” says Joy Sahyoun, Client Servicing Director, AGA-ADK. “The biggest transition will be to establish the integration of the social and digital spheres with previous brand efforts to drive the products forward.”