Dubai-based agency, Active (Digital. Marketing. Communication) has been appointed as the integrated communications agency for Eaton in the Middle East. Eaton is a power management company that offers energy-efficient solutions to improve the quality of life and environment. Active (Digital. Marketing. Communications) will drive the regional media communications for Eaton and continue to position them as global leaders in the management industry, focusing on their operating system of being efficient, effective, safe and sustainable.
“We are honoured for the opportunity to work with such a dynamic company,” says Louay Al-Samarrai, Managing Director and Founding Partner, Active (Digital. Marketing. Communications). “With over 15 years of experience in marketing and communications, we feel we are perfectly placed to drive Eaton’s regional awareness in this space. We are focused on delivering exceptional consultancy, not just in the media relations space, but beyond and that dedication will continue with Eaton.”