Dubai-based company, Access Influence has launched a new digital platform that connects brands directly to their consumers. The new tool offers scalable opportunities in word of mouth marketing by not only rewarding the consumers for sharing experiences about brands they relate to, but also allowing brands to give back to consumers who become brand advocate and increase their market exposure. The new platform allows brands once signed-up, to create briefs, track their campaigns, preview proposed content and will filter prospective influencers or brand advocates to fit their campaign objectives.
“Spending money on advertising is becoming less and less effective due to general ad blindness,” says Nour El Chaar, CEO and Founder, Access Influence. “Overall, by creating real conversations within relevant communities, the overall authenticity of the brand is elevated, while influencing purchase decisions among more like-minded and trusted consumers such as friends, family members and peer-groups.”