Abu Dhabi to refocus film activities

The Media Zone Authority – Abu Dhabi, has announced that the Abu Dhabi Film Festival (ADFF) is being brought to a close, in order to focus on future targeted initiatives to further support local and Arabic filmmakers and attract more film productions to Abu Dhabi, marking the next phase in the city’s maturing film industry.

The Media Zone Authority will continue its efforts in supporting Emirati and Arab filmmakers through the ‘SANAD’ Fund, which provides financial support for film projects during their development and post-production stages. Twofour54’s creative lab will also continue its role in supporting local talent. Going forward, the Media Zone Authority will focus on promoting Abu Dhabi and the UAE as a regional hub for film and TV productions through Abu Dhabi Film Commission’s 30 percent cash-back rebate on all qualifying spend of films and projects shot in Abu Dhabi.

“Over the last few years we have built a strong foundation for a self-sustaining film and television industry,” says Noura Al Kaabi, CEO, Media Zone Authority. “It is now the right time to deepen our commitment and further develop programmes to take the local industry to the next level. We attracted several major international and regional productions to shoot in the Emirate over the past two years alone, which brought large-scale investment, further built the film industry infrastructure in the region, and created significant opportunities for local talent.”

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