Absolute Communications has been appointed to represent Nikon in the Middle East. As one of the largest camera and lens manufacturers in the world, Nikon has recently established a school for budding photographers in Dubai. Absolute Communications will handle the brand’s external communications while adding to the brand’s standing in the market.
“Nikon and Absolute share a common foundation – both have a passion for the industry that goes beyond the business,” says Victor King, Founder and CEO, Absolute Communications. “It is also proof of the rising power that boutique agencies are beginning to wield in a market where size and stature come second to performance. We feel fortunate that they have recognised our efforts and have placed their trust in our talents. We are confident that we will do justice to their faith in us and have a long association marked by many wonderful milestones.”