The fourth annual GCC Government Social Media Summit began today at the Sofitel Dubai Downtown. Held under the theme of “Leveraging social networks to drive government innovation and create smart cities”, the importance of social media among UAE leaders was highlighted, with the social media campaign launched by H.H. Sheikh Mohammed bin Rashid to determine the name for the Mars mission cited as an example of this.
The summit features six industry-specific workshops and hosts around 120 delegates, discussing innovations in social media techniques against the backdrop of its increasing importance in government relations. The event will also run tomorrow, Thursday, September 17, 2015.
“Social media is an effective means of communications,” says Dr. Aisha bin Bishr, Assistant Director General, The Executive Office UAE. “It allows us to target specific segments of the public, especially young audiences and share relevant news and information with them. There is a continuous increase in social media use amongst residents and visitors to the UAE and we are very proud of how the government department is taking advantage of this by utilising social media and its analytical tools to develop ways to communicate with the public.”