Edelman Dabo has appointed Yi-Hwa Hanna to the role of Senior Content Manager. Bringing with her a wealth of experience in journalism, Yi-Hwa previously worked with ITP Media Group, as Deputy Editor for Good Housekeeping Middle East and most recently as Editor-in-Chief of Women’s Health Middle East. In her new role, she will be working with the brand teams on content management, strategy and creation.
“Content strategy and management is a relatively new discipline, and is one that continues to evolve as content creation and the way we communicate continues to do so in the changing media landscape,” says Yi-Hwa. “It’s an exciting role to be in and a great way to utilise a diverse skill set in creating impactful, lasting, and effective perceptions whether that’s in the scope of branding, communications marketing, or indeed, even the broader publishing industry. I’m thrilled to be entering the next phase of my media career not only in this great position, but also with such an innovative, thought-leading, progressive and creative company like Edelman Dabo, where both the company itself and the staff are among the most well-reputed in the industry.”