Publicis Media, part of Publicis Groupe has promoted Ali Nehme to President of Innovation and Commerce, EMEA starting September, 2017. Ali joined Publicis Groupe in 2008 as a part of Starcom Mediavest Group and most recently held the position of Chief Strategy Officer at Publicis Media, where he oversaw the development and execution of the agency’s vision and strategy. In his new role, he will work with the leadership team in the region to accelerate growth and report to Iain Jacob, the CEO of Publicis Media EMEA, as well as continue to report to Steve Parker, the CEO of Publicis Media Middle East. He will also be responsible for driving an innovation agenda for the agency with a primary focus on strengthening and building an e-commerce strategy and roadmap to ensure scaled solutions across all markets in the EMEA region.
“Ali is an incredibly talented, dynamic and accomplished leader and his impressive track record demonstrates his ability to identify new opportunities to drive tangible business results for our agencies and clients,” says Iain Jacob, CEO, Publicis Media, EMEA. “Commerce is a critical area of future growth for our business and I look forward to working with him as he builds on the momentum he’s already achieved in the Middle East.”