PRCA launches Digital PR and Communications Report

PRCA MENA has revealed the results of its first Digital PR and Communications Report, produced in partnership with YouGov. Aiming to provide a benchmark of how the PR industry is performing with digital communications, the online survey was conducted in April 2017 with a sample size of 2,027 adults.

“The revolution of the digital world has influenced PR and Communications beyond doubt,” says Leanne Foy, General Manager, PRCA MENA. “Now is the right time to start benchmarking just how the industry is perfoming with digital communications, whether in-house or agency side.”

To receive a copy of the report, contact

FleishmanHillard wins at SABRE Awards

The 13th EMEA SABRE Awards has announced FleishmanHillard as the Middle East PR Consultancy of the Year. The awards ceremony, which took place on May 23, 2017, recognises Superior Achievement in Branding Reputation & Engagement.

“In a disruptive and very competitive communications landscape, agencies are having to evolve just as fast to keep up with the pace of change,” says Jim Donaldson, Senior Partner, Regional Director, FleishmanHillard EMEA. “I am very proud of the team’s achievements in such a prolific region and their many successes in growing the business and identifying new opportunities. Our Middle East business is split evenly between local client work and international business, meaning that we have grown truly local roots, but have become an indispensable partner to several of the firm’s global clients.”


Content Plus launches index for top agencies in the UAE

Dubai-based consultancy, Content Plus has launched new public relations index in the UAE. The PR index aims to provide a practical assessment and examine the efficiency of agencies in the UAE based on the first-hand experience of journalists through a poll as well as act as a guide for companies to select the best PR agency representation. With 200 journalist polled, the results shortlisted ten best agencies, ranking them based on the quality of content and effective engagement with the media by evaluating their level of support, fast follow up and interaction. The full list is available on

“The importance of these perspectives lies in the fact that the media is essentially, the primary channel used to convey the messages of PR agencies’ clients to their target audiences,” says Mohammed Baida, Managing Director, Content Plus. “By launching the Public Relations Index, Content Plus aims to analyse the strengths and weaknesses of the UAE PR industry and pinpoint practical ways to improve their level of collaboration with different media outlets.”

She Wants Dubai goes live

Lifestyle and city guide website, (SWD) launches. The new platform was founded by Emily Franklin who brings with her over ten years of experience as an Entrepreneur, having also founded online travel websites, and SWD offers women living in Dubai a platform dedicated to recommending all things to do and places to go in fashion, beauty, nutrition, fitness and lifestyle in the city. The website will also features a highlight of the week and an exclusive section for Dubai offers as well as tips and advice from women of different backgrounds including make-up artists, personal trainers and wellness experts to share their journey in the city with the readers.

“It’s an extremely busy time for us post launch, meeting inspirational ladies and having a lot of fun exploring our wonderful city – the She Wants Dubai motto is ‘more of what you love’ and that’s the message we want to share,” says Emily Franklin, Founder and Managing Director,”

Online fashion and lifestyle platform launches

Online fashion and lifestyle platform, launches. Founded by Shweta Bhatia, a graduate of journalism and business fashion from London College of Fashion and most recently Fashion and Beauty Editor at Femina ME. The new digital platform focuses on the modern woman and features news and editorial content that offers a 360 degree fashion, beauty and lifestyle experience from the industry in the Middle East to the rest of the world. will also provide an interactive section for readers to add to existing narratives and send in their contributions to be published online without the need to subscribe.

“Hubb means ‘Love’ in Arabic and love is for everything that this country has to offer,” says Shweta Bhatia, Founder and Chief Creative Officer, “At Hubb we aim to inspire, fascinate and share the experience of every story personally to each reader. Our site is about taking a break from your routine and coming online to unwind and explore your areas of interest. We bring our readers a little bit of everything – after all, we Hubb everything that’s trending.”

Brazen PR makes new appointment

Aya Ahmed has joined Dubai-based PR and content marketing consultancy, Brazen PR as Head of Arabic and Content. With experience in the media and PR industry, Aya previously worked with Bloomberg Businessweek Middle East as Marketing Executive and most recently with Mojo Group Dubai as Head of Content Production and Media Relations. In her new role, she will strategically strengthen Arabic content and media relations, as well as creative concepts for the consultancy’s PR and social media accounts including Atlantis, The Palm, Wendy’s and Bio-Oil.

“Aya has a wealth of expertise across the MENA region working with brands such as Mercedes Benz, Rivoli and Bioderma,” says Louise Jacobson, Managing Partner, Brazen PR. “Her strength of creating and executing successful PR and digital campaigns coupled with her deep understanding of the regional landscape will be a fantastic addition to Brazen and we are really excited to welcome her to the team.”

Omnicom Media Group signs new partnership

Omnicom Media Group, part of Omnicom Group has signed an agreement with digital advertising company, Pathmatics to enhance its service offerings across the MENA region. The partnership will grant Omnicom’s clients in the region exclusive access to Pathmatics’s unique display and mobile advertising intelligence to better capture market dynamics and enhance their digital planning and buying performance.

“This MENA extension to our global contract with Pathmatics is the latest development in our multi-tiered approach to enhancing our service offering in the region,” says Dimitri Metaxas, Regional Executive Director-Specialist Companies, Omnicom Media Group MENA. “Pathmatics has the unique advantage of pinpointing the true path of digital adverts, which affords our clients greater clarity in an ever-evolving, complex landscape.”

PRCA and TMN to launch training sessions

PRCA MENA has partnered with The Media Network to launch half-day face-to-face training courses in Dubai. The trainers are accredited and certified by PRCA and all delegates attending will receive a certificate upon completion of the course. In addition to this, a series of face-to-face training sessions in Arabic are due to launch later this year. The sessions are priced at AED650 for PRCA members, AED850 for Premium Members of The Media Network and AED1,000 for non-members.

“I am very pleased to partner with The Media Network, to broaden further the range of training options available to PR and communications practitioners in Dubai,” says Francis Ingham MPRCA, Director General, PRCA. “It is a key priority of the PRCA to improve standards within the industry, and this is an important step forward.”

Michelle Kuehn, Managing Partner, The Media Network adds, “We’re so thrilled to launch face-to-face training sessions with PRCA. Our ethos has always been to create a nurturing media community in the region, and through this step, we aim to provide access to quality training for PR professionals in Dubai.”