Global staffing, recruitment and employment agency, Adecco Middle East has appointed Q Communications to handle the PR operations for its annual Global Talent Competitiveness Index (GTCI) survey. With the fourth edition scheduled for release in January 2017, the survey is an annual benchmarking report that measures the ability of countries to compete for talent. Q Communications will be responsible for all PR aspects for GTCI across the region, with the aim of highlighting the UAE’s performance in talent attraction and international mobility.
“We are proud to be able to work with a well-respected global brand such as Adecco,” says Elsa Roodt, Managing Partner, Q Communications. “The project is a great addition to our growing corporate portfolio. GTCI is an important benchmark for companies globally in terms of talent acquisition, especially in the Middle East, where talent is a very sought after commodity.”