Yardstick to represent leadership summit
B.E.A.T.S Foundation, in collaboration with corporate training provider Vinsys, has appointed Yardstick Marketing Management to handle all PR and communications activities to raise awareness of the event. Through this summit, B.E.A.T.S aims to create a global community of learners and leaders. The interactive workshop featuring global motivational speakers will be held on November 23 and 24, 2016 at the Jumeirah Beach Hotel.
“We are very pleased to collaborate with Yardstick Marketing Management as our strategy partners to garner our public relations effort in the region,” says Vikrant Patil, CEO and MD, Vinsys. “Owing to their dedication and professionalism, we are looking at establishing a greater awareness in the community we are serving.”
Anishkaa Gehani, Managing Director, Yardstick Marketing Management adds, “We are extremely pleased to partner with Vinsys group in Dubai to promote and support the learning culture in UAE. There is a lot of demand for self help coaches in the region. We look forward to representing the upcoming B.E.A.T.S. event where we will be profiling speakers such as Dr. Marshall Goldsmith, Mr. Arthur Carmazzi, Mr. Tom Abbott and Mr. Fons Trompenaars.”
