Updates to Twitter Publisher Network

Twitter has made some major changes to the Twitter Publisher Network – now called Twitter Audience Platform – a feature aimed at helping advertisers connect with audiences beyond Twitter in thousands of mobile apps.

As well as its name change, the Twitter Audience Platform is now being expanded beyond mobile app installs and re-engagements by offering advertisers the ability to drive two additional objectives: Tweet engagements and video views. Both will now be available in beta to all managed clients globally. New creative formats, such as customisable call to action buttons, are also being launched to aid advertisers in engaging with their in-app audience.