UM Dubai wins Sun & Sand Sports account

Following a review and pitch process, UM Dubai has been awarded the regional media planning and buying account for Sun & Sand Sports. Effective immediately, UM Dubai will handle integrated media duties from its headquarters in Tecom for the sports retail giant’s 90 brands across the MENA region.

Sun & Sand Sports offers such world famous names as Timberland, Columbia, Arena, Vans, Dunlop, Kettler, Icon and Babolat, among many others – across various sports categories via its network of more than 100 stores in six markets across the Middle East.

“UM Dubai’s passion and insight into the Sun & Sand Sports brand, and clear understanding of our business shone through the pitch process at all points and were key factors in our decision to appoint the agency as our media partner,” says Mohamad A. Baker, Deputy Chairman of Sun & Sands Sports, on the decision to appoint UM Dubai. “With a first-class digital capability and the network’s scale and footprint providing improved marketing efficiencies, we are delighted to be working with UM Dubai and look forward to a fruitful and long term partnership.”

Zubair S. Siddiqui, Managing Director of UM Dubai adds, “We are very proud to associate with Sun & Sand Sports. As the sports retailing sector heats up in the region, we are excited to be part of the success story of Sun & Sands Sports. We look forward to using our extensive sports marketing experience in shaping the way forward for this iconic brand with a wide-ranging audience base.”