Twitter launches Small Business Planner app

Twitter has announced the launch of its Small Business Planner mobile app to help small and medium-sized businesses with their Twitter marketing activities. Coinciding the release with the run up to the holiday season, the free app will offer tactical guidance for businesses in North America, the UK and Ireland, and is available across iOS and Android devices.

In a blog post, the Small Business Content Team for Twitter highlighted the offerings of the app, which include:

• A daily calendar themed around four main topics – Tweet suggestions, Twitter Ads strategies, information on Twitter tools and exclusive events
• The ability to add relevant topics to your own agenda which syncs with your personal device calendar, allowing you to keep track of Twitter alongside all other marketing activities
• Access to additional resources such as research, success stories, blog articles and ebooks directly within the app