TRACCS, the largest home-grown public relations network in the Middle East & North Africa, has been named ‘Best Consultancy to Work for’ in Continental Europe, the Middle East and Africa by The Holmes Report. This is the first time a regional agency has won the accolade.
Recognition from The Holmes Report is determined by a comprehensive survey of agency employees from around 40 PR firms throughout Europe, the Middle East and Africa. The process solicits employee views on a wide range of issues, from the integrity of senior management and the quality of professional development to empowerment, risk-taking and compensation.
“This recognition is a huge vote of confidence in our approach to hiring and training Arab PR practitioners and our unwavering belief that a professional and sustainable communications industry needs to be built from the ground up, without relying overly on imported talent,” says Mohammed Al Ayed, Chief Executive Officer, TRACCS. “TRACCS is deeply committed to transforming itself from an ‘executing’ organisation to a ‘thinking and learning organisation’. This is a painstaking process that requires coaching, mentoring and integrating new talent with the core teams of the network.”