International men’s active lifestyle magazine, The Red Bulletin is set to launch in the United Arab Emirates in April 2016. Covering sports, culture, arts, music and lifestyle features, the magazine offers a range of global content as well as national interests, with a visual storytelling approach to journalism. The Red Bulletin will begin with an initial print run of 12,500 copies, and will be under BPA audit from its launch. Priced at AED 15, the monthly publication will be available from retail outlets, sports retailers, Virgin stores, Vox Cinemas, Red Bull events, universities, hotels and airline lounges, as well as bars, clubs and other selected partners.
“This is an exciting opportunity for Red Bull Media House and Awesome Media to provide a fresh, new publication to the UAE and beyond,” says Chris Haill, Publishing Director and Partner, Awesome Media UK. “The magazine fits the ethos of the UAE, offering aspirational editorial and visual storytelling from a worldwide brand. Already distributed in 11 countries, we feel the ‘gives you wings’ approach of Red Bull perfectly fits the UAE way to life, culture and business.”