Global and marketing agency TCApr has won the account to represent hospitality company, Oasis. Founded in 2009, Oasis allows guests to book homes with a range of hotel-like amenities including; in person check-in and checkout, fresh linens, toiletries and on-demand concierge services. TCApr will now be overseeing the PR operations as well as providing marketing strategies to create awareness and build the company’s reputation across the GCC.
“The rise of the sharing economy has spurred innovation and consumer choice in the travel industry,” says Parker Stanberry, Co-founder, CEO, Oasis. “At the same time, many of these new companies struggle with key elements of hospitality: consistency, quality and service. The modern consumer demands these things, which is why we believe Oasis is uniquely positioned to succeed, combining the benefits of short term home rentals with the high level of service guests expect from a boutique hotel.”
Ahmed M. Soliman, Managing Director, TCApr adds “Travellers from this region are evolving rapidly, always seeking something new and as they travel with larger families and for longer periods of time, they’re looking at options where they can base themselves, be part of the community and immerse themselves in the cities they visit. This partnership with Oasis will allow us to provide more options for Gulf travellers as they seek a more consistent, personal and bespoke experience.”