Majlis PR & Events has secured the account for UAE-based technology company Zero .1. Zero.1 has already successfully introduced LiFi technology, a new wireless technology that transmits high-speed data using light rather than radio bands, to Dubai and Majlis will be working to handle all of the company’s media communications in order to boost awareness of the brand.
“We are excited to have signed Zero 1 as a new client,” says Frederic Montin, CEO, Majlis PR & Events. “We are thrilled to represent this forward-thinking, innovative brand and we are excited to execute the many PR activities in the pipeline for the UAE. We will manage all future PR and communications strategies going forward, utilising powerful PR tools such as interviews, word of mouth, features to ensure we raise awareness and brand recall for Zero 1.”
Marc Fleschen, CEO, Zero.1 adds “We exist to promote the benefits of LiFi and increase its application across multiple municipal, industrial and commercial environments. LiFi is a new technology that brings so many development opportunities; Majlis will help us get these conversations going and raise awareness of the LiFi potential.”