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Blue 449 launches Middle Eastern network office

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Blue 449, part of the ZenithOptimedia group, has opened its eighth network office with the launch of the agency in the UAE, following the global launch of the Blue 449 network in March 2015. Headquartered in London, the communications network has also opened offices in the UK, France, Italy, Australia, Germany, Belgium and Spain.

The Blue 449 UAE office is located in Dubai and will be led by CV Suvi, who will take on the role of Managing Director, Blue 449 MENA. CV will report to Firas Al Zein, CEO, Zenith MENA.

“We are extremely excited about the launch of Blue 449 in MENA,” says CV. “It is a dynamic network that will benefit from all the resources of ZenithOptimedia and Publicis Groupe. The network’s integrated planning approach and ‘open source’ partnership framework will enable us to work more effectively across media, content, data and technology bringing in flexibility and agility to meet client challenges.”

Andrad Vigh, Global CEO, Blue 449, adds “We are very proud to open Blue 449 here in Dubai. This launch is a significant step in the creation of the Blue 449 network. This first outlet in the Middle East continues our expansion and the development of the agency’s very different approach to communications.”

ZenithOptimedia celebrates 25th birthday

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ZenithOptimedia is today celebrating its 25th birthday. On 30 October 1988, Zenith Media opened for business in a converted warehouse in Paddington, London. Created from the media buying departments of Saatchi & Saatchi, BSB Dorland and KHBB, it went on to become the first worldwide media “dependent” agency.

Steve King, CEO, Worldwide, ZenithOptimedia, said: “I feel enormously proud and humble that I have been with the network since our launch as Zenith Media in 1988. While our business has changed beyond all recognition in scope and scale, I believe that the enduring success of ZenithOptimedia is testament to the fantastic people and spirit around the network and the clear purpose and direction that we derive from our ROI focus.”

“The fact that our agency has grown five-fold in the past five years is testament to our ability to deliver revolutionary communications solutions – in real time – and across all paid, owned and earned digital media channels,” said Firas El Zein, CEO of Zenith MENA. “At Zenith MENA, our vision is – and always has been – centered on spearheading multimedia trends across the region. As part of this winning strategy, we have, in the past two years, successfully launched Newcast – a specialist branded content and experience division – as well as Performics MENA, the region’s leading performance marketing agency. In light of ZenithOptimedia’s 25th anniversary, it gives me great pleasure to affirm that these new entities further cement our position as a pioneering ROI agency.”

To mark the 25th anniversary, ZenithOptimedia is embarking on a major global futures study to look at how the world could change over the next 25 years. The study will look at how the world’s economies will develop, how our societies will change, how advances in technology will improve our daily lives and how we might enjoy entertainment in the years to come. ZenithOptimedia will publish the study in December.