Watch and horology magazine WatchTime Middle East has launched the first fully interactive digital app edition of the title, available exclusively for iPad in the Apple App Store. The app edition, which launches with the latest issue of GN Publishing’s quarterly magazine, is available to download across the GCC. It will include the same content as the print edition, as well as app-only content such as videos featuring regional collectors and industry experts. Future issues of the app edition will publish simultaneously to the print edition and are priced at AED29.99 for a single issue, or AED69.99 for an annual subscription.
“It was important that the reader has a completely new experience on the iPad with interactive content and exclusive videos; I’m happy to say that we’ve managed to do that on our digital app edition of the magazine,” says Nitin Nair, Editor, WatchTime Middle East. “It’s an exciting new format for us and initial feedback from readers and the industry has exceeded our expectations.”
James Hewes, Publishing Director, GN Publishing, adds “I’m delighted that WatchTime Middle East has extended its reach with the new fully interactive digital app edition. It is our first move into fully interactive, paid-for apps as readers look for more than just digital page-turner replicas of their favourite magazines. The interactive format of the app also gives us the ability to offer clients an exciting new platform to reach engaged watch enthusiasts in the GCC.”