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Sharjah Media Corporation launches first English language radio station

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Sharjah Media Corporation has launched the first English language radio station, Pulse 95 in Sharjah. Pulse 95 will focus on presenting a mix of local and international news, interviews, features, chart-topping hits and popular music in acoustic format.

The new station will also feature three main daily live shows and will see the appointment of a new team of presenters. Omar Al Busaidy, who most recently worked with AbuDhabi Tourism Authority, Sara Al Madani who previously worked with the Sharjah Chamber of Commerce and Sally Mousa, who was previously a Presenter for Dubai Today will be presenting ‘The Morning Majlis’ from 7am – 10am. Anna Roberts having previously worked at Dubai 92 and Virgin Radio will host ‘Musafir in the City’ from 4pm – 5pm. Hassan Dennaoui also known as Big Hass and Ana Schofield who most recently worked with Dubai 92 will present ‘Yalla Home’ from 5pm – 8pm.

“We have ensured that every aspect of the content is consistent and the introduction of the acoustic music element follows that perfectly, being complementary rather than intrusive,” says Mohammad Yanez, Head of Pulse 95. “Our goal is to be a totally inclusive, fun, trusted, feel-good station, bringing the listeners positive upbeat stories of real people. We are the first English station in Sharjah, but we are not aiming purely at listeners who are native English speakers. Pulse 95 is still very much an option for people who understand English and still enjoy the format and content of the shows even though it may not be their first language.”

New radio station at ARN

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Arabian Radio Network (ARN) has launched a new digital radio station, RedFest Radio to celebrate the success of Virgin Radio’s RedFestDXB. Available for digital streaming online and on the Virgin Radio app, the new station will feature talent including this year’s headliners and some of the biggest artists from previous years’ festival as well as broadcast exclusive interviews with artists. Virgin Radio RedFestDXB will take place at the Dubai Media City Amphitheatre on February 2-3, 2017.

“As the largest radio network in the Middle East, we serve an audience of over 3.8 million listeners a day,” says Steve Smith, COO, Arabian Radio Network. “Our investment in digital has been significant as we aim to super serve specific demographics, while keeping them engaged with our core radio brands. Virgin Radio RedFestDXB is a great example of a brand we have grown and developed, which we are now turning into a pop up radio brand itself.”