US – The Media Network

Jamie O’Loane joins Motivate

March 22, 2018/in Featured, Movers & Shakers /by Suad Ashimi

Motivate Publishing has appointed Jamie O’Loane to the role of Senior Sales Manager of Emirates’ inflight magazine, Open Skies. With nine years of experience in sales, Jamie previously worked with ITP Media Group, as Sales Executive of MEP Middle East magazine before being promoted to Regional Sales Manager of the title, where he managed the print and online sales alongside event sponsorship. In his new role, he will manage Open Skies’ accounts across the GCC market as well as on an international scale with target countries including the US, Japan, Thailand, Russia and Australia.

“This new role has given me a new challenge and a chance to utilise my skills within the consumer market on a global scale,” says Jamie. “Emirates airlines is one of the biggest companies within the region and to work on its brand and titles was an opportunity I couldn’t refuse. I feel confident about the challenge ahead and working with some of the world’s biggest brands and achieving great things within our inflight division – here at Motivate Publishing.”

balcony8 to handle American F&B brand

November 7, 2017/in Account win, Featured /by Suad Ashimi

Dubai-based integrated communications agency, balcony8 has been appointed by The Carving Board as its PR partner in the UAE. Established in the US in 2012, The Carving Board offers a range of recipes using quality organic produce with a no frill approach. balcony8 will build the brand’s equity throughout the UAE by implementing innovative strategic PR campaigns alongside strong media and influencer relations.

“We are thrilled to be launching The Carving Board’s first restaurant outside of the USA and even more so to share the personality and passion this LA favourite has to offer to Dubai’s F&B landscape.” Ellis Nicholls, Senior PR Manager, balcony8.

New Chief Marketing Officer at General Motors ME

July 26, 2017/in Featured, Movers & Shakers /by Suad Ashimi

General Motors has appointed Molly Peck to the role Chief Marketing Officer for the Middle East. With over 20 years of experience in working with General Motors, Molly has worked across several automotive brands including Chevrolet as Director of Advertising and Sales Promotion, and most recently with Buick as Director of Marketing. In her new role, she will be responsible for all marketing and customer experience strategies as well as programs for the GMC and Chevrolet brands across ten Middle East markets where General Motors operates. She will also handle the brand communications, advertising, digital marketing, retail experience and customer engagement of the automotive brands in the region.

“With the advancements we see on the product, technology and customer service fronts, it’s certainly an exciting time to be at General Motors Middle East,” says Molly. “I look forward to working with our teams and dealers to provide customers with experiences and vehicles that are truly world class.”

TishTash to handle skincare account

February 23, 2017/in Account win, Featured /by Suad Ashimi

Dubai-based beauty, health and wellness PR agency, TishTash has secured the account to handle all PR operations for FarmHouse Fresh. Founded in the US, FarmHouse Fresh is a natural beauty brand that offers a range of cruelty free skincare products with a touch of country humour using natural ingredients. TishTash will be responsible for all PR activities and ongoing communications to build FarmHouse Fresh’s profile and create awareness of the brand’s launch across the UAE.

“Consumers are making much more informed choices in what they put on their skin and in their bodies these days and we’re finding that natural and ethical beauty is our largest growing beauty category at TishTash at the moment,” says Natasha Hatherall-Shawe, Managing Director, TishTash. “FarmHouse Fresh is fun, playful and the products are just delicious, so we look forward to introducing our media friends to them very soon.”

PRCO wins hospitality account

February 15, 2017/in Featured, Regional News /by Suad Ashimi

Integrated and communications agency, PRCO Dubai has secured the PR account to handle all GCC PR operations for the Four Seasons Hotel and Private Residences, One Dalton Street. Located in Boston, US, One Dalton is a skyscraper under construction that is set to comprise of 160 Four Seasons Private Residences and 215 five star Four Seasons Hotel designed to offer world-class amenities and services. PRCO Dubai will handle all GCC PR activities and act as the representative for Four Seasons Hotel and Private Residences, One Dalton through campaigns and media activities to introduce the brand to the GCC region.

“We are very excited to be working with Four Seasons and Private Residences One Dalton Street, Boston” says Jonathan Rivlin, Director, PRCO Dubai. “With its leading educational institutions, fine museums and wealth of cultural attractions, Boston is undergoing a property boom and presents an attractive investment opportunity for GCC buyers. We look forward to introducing One Dalton to the region by delivering a seamless communications campaign.”

Hug Digital secures Spartan Race Arabia

August 15, 2016/in Account win, Featured /by Suad Ashimi

hug digital has secured a digital account for Spartan Race Arabia to handle all content creation, community management and media needs across their social media assets. Launched in 2007 in the US and established in the MENA region in 2014, the Spartan Race Arabia was created to bring obstacle racing to spectators and athletes alike, to participate in racecourse lengths of three plus miles to 12 plus miles with signature obstacles designed for the race. hug digital will now be responsible for live coverage of all Spartan Race Arabia events as well as online video content production.

“The Spartan Race has rapidly grown in popularity in the MENA region and we are honored to be tapped by the hugely popular obstacle-race-turned-lifestyle brand as their strategic digital communications partner to enhance and maximise its digital reach and engagement with existing and potential Spartans,” says Hussein M. Dajani, COO, hug digital. “It’s an ambitious brand that actively embraces the rapid pace of change to affect good, and it’s the type of challenge that fuels us. The hug digital team is excited to leverage their deep expertise in the digital space for an aspirational and next generation brand like The Spartan Race.”

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