United Arab Emirate – The Media Network

FourFourTwo Arabia welcomes new Editor

July 18, 2017/in Featured, Movers & Shakers /by Suad Ashimi

Newly launched football magazine, FourFourTwo Arabia has appointed Ali Khaled to the role of Editor. Ali previously worked with 7DAYS as Managing Editor and with The National as Senior Sports Columnist after which he most recently worked as a freelance writer. In his new role, he will oversee the editorial content of FourFourTwo Arabia and develop an engaging digital presence as well as concise content strategies for the growth of the magazine across the region.

“I’m delighted to have the opportunity to edit FourFourTwo Arabia, and look forward to reaching a wide football audience in the Middle East and beyond,” says Ali. “There is a real opportunity to produce strong stories from the Middle East in a fresh, modern way, as well as continuing to cover the global game in the way that the FourFourTwo brand has become known for.”

Q Communications secures tourism account

July 12, 2017/in Account win, Featured /by Suad Ashimi

Tourism Ireland has appointed Q Communications as its PR partner in the GCC. Tourism Ireland is responsible for marketing Ireland overseas with an aim to highlight the island as a holiday and business tourism destination. Q Communications will handle all PR and press activities for Tourism Ireland through inbound press trips, tourist news, press releases, media enquiries and the general promotion of the island as a tourism destination across the region.

“I feel very privileged that Q Communications will be representing and promoting the wonderful island of Ireland,” says Katie Harvey, Co-Founder, Q Communications. “We look forward to assisting Tourism Ireland in their strategic plan to grow visitor numbers and its tourism economy over the coming years.”

FourFourTwo Arabia launches in the region

July 5, 2017/in Featured, New Launch /by Suad Ashimi

International football magazine FourFourTwo launches in the UAE as fourfourtwoarabia.com. Published by Motivate Publishing, fourfourtwoarabia.com will be available in English and Arabic to offer football lovers across the Middle East insightful analysis and access to the biggest games, as well as advice on playing better and witty coverage of football matches.

“The launch of fourfourtwoarabia.com is another huge step for Motivate’s ever growing digital presence in the region,” says Mark Evans, Group Editor, Motivate Publishing. “It’s a site that football fans will love – covering all aspects of Middle East football, from club to international level, as well as the best of the English, Spanish and European leagues. And, importantly, it will be available in both English and Arabic. We’re big football fans here, so we can’t wait to get started.”

MVM Co to handle fitness account

April 5, 2017/in Account win /by Suad Ashimi

Dubai-based PR and consulting company, MVM Co has won the PR account for The Gym. The Gym is a blend of luxe interiors and welcoming atmosphere that offers custom made cardio and strength machines as well as a bar for clients to relax and enjoy. MVM Co will handle all PR activities through media and influencer relations to raise awareness of The Gym’s facilities and services across the UAE.

“When you’ve lived in Dubai for a very long time and have seen so many fabulous things, it’s not very often that you walk into a location and go wow!” says Morgan Venison, Founder, MVM Co. “That was our exact reaction on our first tour of The Gym and we’re eager to get people in to enjoy it’s unique, luxe interiors yet also warm and inviting atmosphere.”

Katch International wins F&B account

March 20, 2017/in Account win, Featured /by Suad Ashimi

Public Relations and creative agency, Katch International has secured the account to handle all PR activities for Ajman-based restaurant, Thanani. Located at Al Zorah Golf Club, Thanani is an exclusive culinary destination that offers guests a Mediterranean and tapas inspired menu as well as a world-class dining experience. Katch will be responsible for all PR operations and the social media strategy for Thanani, to strengthen its reputation across the UAE.

“It is always very promising to work with brands such as Thanani, as they are in a sense, front runners in their field,” says Georgie Woollams, Managing Director, Katch International. “More than being just a restaurant, Thanani offers a well-rounded experience completed with an undisturbed natural setting and this is what we hope to reflect in all communications.”

BPA announces concurrent release of audience metrics

March 1, 2017/in Featured, Regional News /by Suad Ashimi

Global assurance provider BPA Worldwide has announced the concurrent release of audience metrics for 24 consumer magazines, 14 business publications and four newspapers in the Middle East, for the six-month period that ended on December 30, 2016. The top-line figures in the Trend Report About Circulation (TRAC) cover media with operations in the UAE and Bahrain. Included in the report are the headline average qualified circulations and other channels, including web traffic ‘average unique browser’, social media and apps downloads from the most recent December 2016-ending BPA brand reports.

The full concurrent release report can be accessed under news releases on www.bpaww.com

MVM wins House of Enspa

September 25, 2016/in Account win, Featured /by Suad Ashimi

MVM Co has secured the PR account for House of Enspa, an in-house retail distribution and training company which is the holding company for brands including The Nail Spa and Marquee Salon. MVM Co will be working with House of Enspa to increase awareness of its brands as well promote its innovative beauty products.

“At MVM we are big lovers of beauty, so we are thrilled to be working with such a famed and loved brand,” says Morgan Vension, Founder, MVM Co. “The first The Nail Spa location was opened all the way back in 2009 by Ms. Shabana Karim and since then she has created a beauty empire in the region that we are so proud to be working with.”

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