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PRCA launches mentoring scheme

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Public Relations and Communications Association (PRCA) has collaborated with PRWeek to launch a new mentoring scheme in the UAE and UK. Aiming to inspire the next generation of PR and communication leaders, the Fast Track mentoring scheme will launch with an initial 21 mentors including Yiannis Vafeas, Managing Director at Golin MENA and Alex Malouf, Corporate Communications Manager for the Arabian Peninsula at Procter & Gamble.

“We are very proud to launch the latest stage in the Fast Track mentoring scheme, aimed at inspiring mentees to go even further with their careers,” says Francis Ingham, Director General, PRCA. “Mentoring is a fantastic way of passing on the expertise and knowledge held within the industry to a new generation of hopefuls.”

Lauren Steadman joins BNC Publishing

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BNC Publishing’s new monthly title, Design Middle East has appointed Lauren Steadman to the role of Editor. With over 5 years of experience in journalism in the region, Lauren was previously Editor at Guardian Media Group, UK, before she moved to the Middle East to work with Switch Global in Qatar and UAE as well as ITP Publishing Group in Dubai. In her new role, Lauren will oversee and contribute to all editorial content for the design title.

“I’m a real design obsessive and I can’t wait to get my teeth stuck into the role,” says Lauren. “My parents run an architectural practice, so the world of interiors is one I’m already quite familiar with.”

MCG Associates announces new offices

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MCG Associates has announced the launch of its new offices in London and Hong Kong to serve the media, marketing, digital and PR sectors globally. Following the launch of its new offices, MCG has appointed Zena Alana as the Associate Director of the London office, which will focus on the media, design and tech sectors with an aim to work positions in London, Manchester, Berlin and Amsterdam using London as its base. The consultancy has also appointed Adam Michael Toctan as the Managing Director of its Hong Kong office, which will work with agencies across APAC to serve the advertising, designing and branding industries.

“I’m so proud to be taking MCG Group global,” says Justin McGuire, Chief Executive Officer, MCG Group. “A talent organisation set-up in the UAE initially to serve the media industry, we’ve now spread our wings with the intention of becoming number one in every territory we move into. We already have plans to look at the USA and Australia in 2017 – so watch this space.”

Alexandra Williams joins IHC

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IHC Integrated Communications has welcomed Alexandra Williams to the role of Associate Director at the Dubai office. With eight years of experience in PR, digital analytics, crisis communications and strategy, Alexandra previously worked at Weber Shandwick, Kuala Lumpur as an intern where she worked on technology and B2B accounts including Microsoft and Google. She most recently worked at Grayling, UK as the Associate Director, where she worked on a portfolio of PR and digital clients including HSBC, Coca-Cola and Skype. In 2013 she moved to Dubai to oversee and take the digital lead at DABO & CO. In her new role, she will be handling IHC’s delivery of PR, digital and experiential marketing as well as supporting the continued expansion of the agency’s integrated offering at the Dubai office.

“With a strong PR background and advanced digital capability, IHC focuses on elevating brands through superior content, integrated communication and creativity, so Alex’s appointment is a natural fit for us,” says Ian Hainey, Managing Director, IHC. “Since inception, we have used a winning mixture of marketing techniques to maximise brand awareness and lead generation for clients. Bringing Alex on board will definitely help our clients enjoy an even higher multiplier effect on their communications investment.”

Alexandra adds “I am delighted to be joining such a strong team at IHC and am very much looking forward to exercising a multitude of marketing techniques in my new role. Ian and the team have strong brand names under their belts. I am excited to expand on this.”