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Acorn Strategy makes new appointment 

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Marketing and communications consultancy, Acorn Strategy has appointed Archana Sivaramakrishnan to the role of Account Manager. With a Masters degree in International Marketing, Archana most recently worked in Bahrain across both clients and agencies. In her new role, she will join the TwoFour54 team, implementing PR and marketing strategy and media relations.

“I’m really excited to join the Acorn team at TwoFour54,” says Archana. “I’m keen to work with some of our high-profile hospitality, leisure and healthcare clients to implement best-in-class strategies and support their business goals with effective PR and marketing solutions.”

Acorn Strategy welcomes Emma Easter 

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Marketing and communications consultancy, Acorn Strategy has appointed Emma Easter to the role of Content Manager. With a wealth of experience in digital and SEO copywriting, Emma previously worked with Best Bites Abu Dhabi and most recently worked with eWavelength digital marketing. In her new role, she will join the TwoFour54 team and oversee all digital content strategy, planning and creation.

“I’m delighted to join the dynamic Acorn team at TwoFour54,” says Emma. “This is a fabulous opportunity to help our clients focus on creating high-quality engaging and optimised content, which is aligned with their key marketing goals, plus doing what I love best – writing!”

 

CNN opens new Abu Dhabi hub

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CNN has unveiled new state-of-the-art broadcasting facilities at its redesigned Middle Eastern hub in Abu Dhabi. The network has completely reconfigured its studio to feature the latest HD broadcasting equipment and a re-imagined space to open up a range of new possibilities for news, programming and community initiatives. The bureau will also now offer fresh opportunities for CNN’s established internship programme, as well as new initiative The Rooftop Sessions @ CNN, which will bring together creative minds, artists and thought leaders from the UAE to perform, discuss and engage with the CNN family.

“There are two parts to this project: we’ve integrated the latest HD cameras and equipment, touchscreens, lighting and a quite stunning LED wall into the main studio space, which create a completely fresh look and feel on air,” says Becky Anderson, Managing Editor, CNN Abu Dhabi. “On top of that, we’ve reconfigured our rooftop space, giving us new scope for our show teams to get creative. The overall result is a versatile, hi-tech hub that is the perfect base for our Middle Eastern operation.”

Maryam Al Mheiri, Acting CEO, Media Zone Authority Abu Dhabi and twofour54, adds “We’re celebrating a partnership that’s changing the face of media in the Middle East. Since CNN established its fourth broadcast hub here in Abu Dhabi, it has shared stories of our society and culture with the entire world. Abu Dhabi has been welcomed into living rooms globally every weekday for the past six years; that’s around 5,000 hours of editorial coverage, with a value in excess of US $820 million.”

MEPRA to host Leadership Majlis in May

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The Middle East Public Relations Association (MEPRA) will host the second edition of the MEPRA Leadership Majlis at The Ritz Carlton, Abu Dhabi on May 25, 2016, bringing together industry representatives to discuss the topic of ‘The Future of Public Relations in the Middle East: Innovation, Disruption and Relevance’. With over 200 guests expected, the speaker line-up for the event includes: Noura Al Kaabi, Minister of State for Federal National Council Affairs and Chairwoman, Media Zone Authority-Abu Dhabi and twofour54; Peter Baumgartner, CEO, Etihad Airways and Rania Roston, Chief Innovation and Communications Officer, GE.

“The response to our inaugural Majlis was extremely positive and our programme of speakers for this year is even stronger,” says Brian Lott, Chairman, MEPRA Board. “This event showcases the unique talent we have in the region and best practices from some of our most prominent practitioners, with fresh insights into the rapid changes happening in our industry.”

twofour54 and MEPRA sign memorandum of understanding

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twofour54 and the Middle East Public Relations Association (MEPRA) have signed a memorandum of understanding with the aim of increasing collaboration in order to support the growing PR industry in the UAE. Maryam Al Mheiri, Acting CEO, twofour54 and Brian Lott, Chairman, MEPRA, signed the agreement which will see twofour54 assist MEPRA’s industry-building activities such as networking and professional development opportunities for members, through twofour54’s network of over 100 PR and marketing services companies.

“Supporting the communication and PR sector is a vital link in the media industry value chain for its significant impact on a regional and global level,” says Maryam. “twofour54 is home to a number of leading international communication companies who work closely across the media sector. By showing our support we aim to assist MEPRA and its members to contribute to Abu Dhabi and the UAE’s reputation internationally.”

Brian adds “twofour54 is widely recognised as the leading hub for the sector in Abu Dhabi and is one of the industry’s key strategic partners. It is home to a number of PR agencies and a centre for creative content development. It’s the perfect place to host events such as MEPRA Connect, at the cross-section of creativity, professionalism and public relations.”

twofour54 and ADMAF to partner

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twofour54 has renewed its partnership with the Abu Dhabi Music and Arts Foundation (ADMAF) for a sixth consecutive year, in an effort to support creative and cultural industries in the UAE, as well as nurture skills development for the media sector. Both parties have signed a Letter of Cooperation signifying a mutual interest to collaborate on programmes in various disciplines of media and creativity.

The two organisations will team up to develop joint activities that foster growth, development and awareness of media as well as the creative and cultural industries in the UAE, with a focus on young adult Emiratis and the wider Emirati community. The partnership will also establish a new mechanism for effective sharing of information amongst the filmmaking community, aiming to support emerging and established Emirati film-makers.

“Our partnership with ADMAF plays a significant role in supporting our mission to nurture young talent and equip them with the skills and knowledge necessary to lead successful careers in the media industry,” says Noura Al Kaabi, CEO , twofour54. “The agreement will provide talented individuals with access to twofour54’s unique offerings and services, helping to sustainably grow our local media industry.”

Hoda Al Khamis-Kanoo, Founder, ADMAF, adds “ADMAF and twofour54 share an unwavering commitment to investing in the creative and cultural industries of Abu Dhabi. Through collaborations that spawn media, the comic arts and film – in both training and practice – together, we are sowing the seeds of creativity and innovation among the next generation.  This Letter of Cooperation affirms the strong bonds between our organisations and gives welcome momentum to further joint initiatives in future.”

AAM to honour Noura Al Kaabi

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American Abroad Media (AAM) will honour Noura Al Kaabi, CEO, twofour54, at an awards dinner in Washington later this month in recognition of her role in leading the UAE’s growing media industry. This will be the third annual “Power of Film” awards dinner at the Andrew W. Mellon Auditorium in Washington, D.C., held to honour those whose work exemplifies the power of media to inform, educate and empower citizens about the critical social and public policy issues of our time.

“We are truly delighted to be honouring Noura Al Kaabi, a dynamic and outstanding leader,” says Aaron Lobel, Founder and President, American Abroad Media. “Her enormous contribution to the success of the media sector in Abu Dhabi, as well as her personality and leadership style, is an inspiration to young people in the UAE and across the Middle East and is an honorable reflection of the values of her country.”

Noura Al Kaabi joins LinkedIn’s Global Influencers

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Noura Al Kaabi, CEO of twofour54, is the first woman from the Middle East and North Africa (MENA) region to be selected for LinkedIn’s Global Influencer Programme, a platform for leaders in their respective geographies and industries to share their insights and discuss topics of interest on the social network aimed at professionals.

Approximately 500 personalities hold the LinkedIn Influencer badge globally, including: His Highness Sheikh Mohammed Bin Rashid Al Maktoum, President Barack Obama, Bill Gates and Arianna Huffington.

twofour54 and ADMM to partner

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twofour54 and Abu Dhabi Motorsports Management (ADMM) have signed a memorandum of understanding (MoU) aimed at aiding the promotion of motorsports in Abu Dhabi to a worldwide audience. This MoU lays the ground for twofour54 to potentially provide ADMM with a range of services including production, post-production and training services, as well as travel, visa facilitation and government services. twofour54 will also be in a postion to provide strategic media consultancy and facilitation services to ADMM upon project requests.

“It is an honour to collaborate with ADMM in joint projects that will contribute towards driving the investment, growth and development of Abu Dhabi’s tourism and media sectors which form part of Abu Dhabi’s Vision diversification strategy,” says Noura Al Kaabi, Chief Executive Officer, twofour54.

Al Tareq Al Ameri, CEO, Abu Dhabi Motorsports Management, adds “We are pleased to formally recognise this partnership between twofour54 and ADMM. We believe it’s important that Abu Dhabi stakeholders work together and we look forward to working with twofour54 to identify and develop mutually beneficial and exciting business opportunities.”

Abu Dhabi Media Summit to be held in 2016

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The sixth edition of the Abu Dhabi Media Summit (ADMS) will be held from April 5, 2016 – April 7, 2016 by The Media Zone Authority – Abu Dhabi. Powered by twofour54, the summit’s topics, agenda and key speakers will be announced shortly and will be in line with twofour54’s vision to promote Abu Dhabi as a leading hub in the global media industry.

Under the theme of ‘Driving and Sustaining Future Media in MENA and Beyond’ the last edition of ADMS was held in November, 2014 and attracted over 1,300 local, regional and international attendees. The summit has previously hosted Her Majesty Queen Rania Al Abdullah of Jordan, and key representatives and industry leaders to discuss the future of media in the MENA region and the world.

The Abu Dhabi Media Summit is held once every two years to host a number of industry leaders to build on Abu Dhabi’s position as centre of innovation in the Arab world.

For further information on the summit, visit www.admediasummit.com

For further information, contact William Royce at william.royce@twofour54.com / +971 (0)50 614 6653