7-Day Brief Powered by YouTube winners announced
The winners of The Seven Day Brief Powered by YouTube have been announced today as Shafiq Alam and Moe Sarhi. Brought to the region by Dubai Lynx, the creative competition aimed to engage the MENA region in helping to shed light on a social cause by partnering with UN organisation UN WOMEN to focus on the issue of abuse against women in the Middle East. With entries open to those living in Algeria, Bahrain, Jordan, Kuwait, Lebanon, Morocco, Oman, Qatar, Saudi Arabia, Tunisia, the UAE and Yemen, the competition sought to help raise funds for UN WOMEN who aim to establish 24-hour hotlines for survivors of domestic violence.
The winning team, whose targeted advertising video won the judges vote for its ‘strong, impactful message and creative filling of the brief’, will now be granted a trip to Cannes Lions International Festival of Creativity 2015, as well as the Dubai Lynx International Festival of Creativity.