Harper’s Bazaar to launch first Arabic edition
Leading fashion publication Harper’s Bazaar Arabia, part of ITP Publishing, is to launch Harper’s Bazaar: The Season – its first ever definitive guide to the fashion season in Arabic. Launching in late September this year, the oversize book will showcase the best of both international and regional A/W14 collections, from couture and ready-to-wear to accessories and beauty, and will become a coffee table essential that engages readers for the first time in the national language.
“Over the last seven years, Harper’s Bazaar Arabia has established itself as the Middle East’s leading luxury fashion title, blending regional style with international influence,” says Louise Nichol, Editor-in-Chief, Harper’s Bazaar Arabia. “Retaining a regional voice and ensuring that content engages directly with a Middle Eastern reader is a central pillar of the magazine. It is therefore a natural step for Harper’s Bazaar to launch this bi-annual Arabic language publication, which will enhance the existing monthly product.”
With a comprehensive overview of key trends, iconic moments, regional designers to watch and top buys, combined with the unparalleled authority of Harper’s Bazaar, this new book will reach out to affluent and high-net-worth individuals across the GCC. The Season will be the ultimate Arabic language luxury fashion publication, offering Arabic-speaking readers a reference product in their own language, with the longevity of a six-month shelf-life that enhances the monthly magazine currently available in English. With an initial print run of 10,000 copies The Season will have a targeted distribution that includes all previous attendees and winners of the Arab Woman Awards in Qatar, Kuwait, UAE and Saudi Arabia, plus main newsstands, ladies clubs, five-star salons and spas.