The Qode – Page 2 – The Media Network

The Qode to handle new F&B account

January 30, 2017/in Account win, Featured /by Shelly Mistry

MATTO Dubai, part of Addmind group has appointed The Qode to handle its PR operations across the region. Located at The Oberoi, the Italian restaurant opened it’s doors to public on January 23, 2017.

“We are thrilled to be working with the amazing Addmind team again on yet another amazing homegrown concept,” says Ayman Fakousa, Managing Partner, The Qode. “Matto has an industrial yet homey feel, with a classic Italian menu with a side of mischief. Definitely a great addition to the Dubai dining scene.”

The Qode to handle wellness account

January 23, 2017/in Account win, Featured /by Suad Ashimi

Dubai-based luxury communications agency, The Qode has been appointed to handle all PR activities for Embody Fitness. Founded in London, Embody Fitness is a personal training concept that offers several health benefits including meal planning and Olympic standard training facilities. The Qode will be responsible for all traditional and digital PR operations through active social media influencer engagement, creative collaborations and events to build the profile of Embody Fitness and create awareness of the brand across the UAE.

“We are thrilled to be working with the award winning Embody Fitness team,” says Ayman Fakoussa, Managing Partner, The Qode. “Embody Fitness is an exclusive concept which has a proven track record of transforming clients to reach their ultimate fitness goals through a 360-degree approach. Our team is currently working on some high-profile transformations so watch out for this space!”

The Qode to handle Givenchy account

October 4, 2016/in Account win, Featured /by Suad Ashimi

The Qode has been appointed to represent Givenchy in the UAE. Founded in 1952, Givenchy is an international luxury house known for its Haute Couture, ready-to-wear and accessories’ collection for men and women. The Qode will now be handling the media relations for the fashion and accessories aspects of the brand throughout the United Arab Emirates.

“We are very proud to be working with Givenchy, a brand which has a deep rooted history in fashion and under the direction of LVMH group which is one of the relevant and leading fashion houses today,” says Ayman Fakoussa, Managing Partner, The Qode.

The Qode launches new division

September 20, 2016/in Featured, New Launch /by Suad Ashimi

Dubai based agency The Qode has introduced a new digital division that combines its offline and online services, headed up by Soraya Spahi who has over ten years of experience in digital marketing. She will oversee the new division from interactive social media management and web development to SEO/SEM campaigns that will help develop, as well as promote, branded content.

“Going digital was the next natural step for the Qode and we are so excited to have begun this very important journey into the future of communication,” says Dipesh Depala, Managing Partner, The Qode.

The Qode wins Fuchsia

August 11, 2016/in Account win, Featured /by Emily Churchill-Owen

The Qode has secured the account for urban Thai restaurant brand Fuchsia, which has recently opened a second restaurant in Business Bay, following its successful launch in Barsha Heights. The brand serves authentic Thai cuisine which is given a modern twist and The Qode will handle all PR for Fuchsia, including handling media relations, securing product placements and writing press releases.

“We are thrilled to be have Fuchsia on board,” says Ayman Fakoussa, Managing Partner, The Qode. “The urban Thai restaurant represents a unique approach to Thai cuisine in a very urban and modern setting. We look forward to working with their team on creative and unusual activations which will push the limits of traditional PR and work towards connecting with the community.”

The Qode welcomes Layal Ghosn

July 24, 2016/in Featured, Movers & Shakers /by Emily Churchill-Owen

The Qode has welcomed Layal Ghosn to the role of Senior Communications Executive. Formerly a Senior Account Executive, Layal has over three years of experience in media and has worked in Lebanon, as well as the UAE. In her new role, Layal will manage luxury beauty and lifestyle accounts, liaise with clients and the media on a daily basis, execute strategic PR campaigns and undertake research for new business proposals and presentations.

“The Qode is an exceptional place to work,” says Layal, “The team here consistently exceeds industry standards in creating a work environment in which an employee can thrive, grow and develop skills for the future. I am super glad to be handling an array of luxury brands and developing catered strategies for all.”

The Qode to handle Mrs Keepa

May 1, 2016/in Account win, Featured /by Emily Churchill-Owen

The Qode has secured the PR account for Mrs Keepa, a new fashion label by French Egyptian Designer, Mariam Yehya. The label aims to create feminine and wearable vintage-inspired pieces and will debut in Dubai tomorrow. The Qode will be responsible for raising awareness of the Mrs Keepa brand and it’s launch through PR activations across the GCC region.

“At The Qode we are always keen to work on promoting and developing regional talent and Mrs. Keepa is one of those brands which we are really excited to share with the world,” says Ayman Fakoussa, Managing Partner, The Qode. “The brand is creative, feminine and has an international appeal which Editors in the region will surely recognise.”

The Qode wins The Elixir Clinic

April 28, 2016/in Account win, Featured /by Emily Churchill-Owen

The Qode has secured the PR account for vitamin infusion and wellbeing centre, The Elixir Clinic. Founded in Harley Street, London, The Elixir Clinic offers unique and bespoke vitamin drips tailored for different needs and health requirements. With the success of the clinic in London, the centre has since partnered with CosmeSurge and Emirates Hospital in Dubai and has a state-of-the-art clinic due to open in Abu Dhabi this year. The Qode will be handling all PR for The Elixir Clinic as well as social media and digital marketing across the GCC.

Samuel Pohlner joins The Qode

April 12, 2016/in Featured, Movers & Shakers /by Emily Churchill-Owen

Samuel Pohlner has joined The Qode as Senior Communications Executive. Previously Senior PR and Marketing Executive for West L.A. Boutique, where he handled all press relations and organised events, Samuel brings over three years of experience in PR to his new role. As Senior Communications Executive, he will be working on a number of luxury fashion and beauty accounts, including Diesel, COS, Melijoe and Obagi Medispa.

“I am extremely excited to be joining The Qode, one of the most outstanding PR agencies in the region and to be working alongside such an incredible team,” says Samuel. “I can’t wait to begin working on projects and to see what the future holds.”

The Qode secures Melijoe.com

March 13, 2016/in Account win, Featured /by Michelle J Kuehn

Boutique PR and communications agency The Qode has been appointed to handle all PR for Melijoe in the Middle East. An online fashion destination for children, Melijoe offers designer brands such as Fendi Kids, Versace, Marni, Dolce & Gabbana and Sonia Rykiel Enfant. The company currently has plans to launch an Arabic website geared towards the Middle East, as well as a premier preview with Karl Lagerfeld.

“We’re thrilled to represent a renowned, fashion-forward online boutique like Melijoe, which features high-end luxury brands for kids,” says Dipesh Depala, Managing Partner, The Qode. “Melijoe’s new venture with an Arabic site will make luxury fashion even more accessible to a wider audience.”

Pascale Launay, Communication and Content Vice President, Melijoe, adds “Melijoe has great plans for expansion in the Middle East and we are proud that The Qode will take part in such a venture in order for us, as a shopping destination, to reach new heights and a whole new market.”

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