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TRACCS honoured by The Holmes Report

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TRACCS, the largest home-grown public relations network in the Middle East & North Africa, has been named ‘Best Consultancy to Work for’ in Continental Europe, the Middle East and Africa by The Holmes Report. This is the first time a regional agency has won the accolade.

Recognition from The Holmes Report is determined by a comprehensive survey of agency employees from around 40 PR firms throughout Europe, the Middle East and Africa. The process solicits employee views on a wide range of issues, from the integrity of senior management and the quality of professional development to empowerment, risk-taking and compensation.

“This recognition is a huge vote of confidence in our approach to hiring and training Arab PR practitioners and our unwavering belief that a professional and sustainable communications industry needs to be built from the ground up, without relying overly on imported talent,” says Mohammed Al Ayed, Chief Executive Officer, TRACCS. “TRACCS is deeply committed to transforming itself from an ‘executing’ organisation to a ‘thinking and learning organisation’. This is a painstaking process that requires coaching, mentoring and integrating new talent with the core teams of the network.”

Weber Shandwick named Global Agency of the Year

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Weber Shandwick has been named 2014 Global Agency of the Year by The Holmes Report. Honourees of the title are selected by the publication’s Editors, based on information gathered during the Agency Report Card and regional awards processes. In addition to being named 2014 Agency of the Year by The Holmes Report regionally in both North America and Asia Pacific, Weber Shandwick’s global outperformance of the market and its innovative digital capabilities including Mediaco – Weber Shandwick’s content publishing and distribution offering – has been highlighted, as well as the strong growth of its Middle East and North African operations.

“This award is a testament to Weber Shandwick’s collaborative culture and innovative work across our global network,” says Andy Polansky, CEO, Weber Shandwick. “We appreciate the strong support of our teams and client partners around the world.”

Ziad Hasbani, CEO of Weber Shandwick MENA adds, “We have been investing heavily in our MENA operation and it’s gratifying that the fruits of our efforts are now being recognised by global industry experts. We are proud of the longevity of our heritage in the region, but it’s the future that matters. Just as Weber Shandwick globally is evolving, we too are undergoing a transformation, which will ensure that we continue to stay ahead of the regional communication trends and place centre-stage the recognition that creativity and digital offerings are now key.”