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MENA Effie Awards winners announced

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Winners of the MENA Effie Awards has been announced following the conclusion of its tenth edition of the awards that took place on November 7, 2018. Held at Armani Downtown, the awards focused on bringing together agencies and clients from the regional industry to celebrate the best marketing campaigns. The awards saw special wins for FP7/DXB and FP7 MENA for Most Effective Advertising Agency Office and Network of the Year while other winners include Nissan for a Grand Prix Award for their #SheDrives campaign by TBWA/RAAD.

“We would like to congratulate all the entrants this year for their impressive efforts, hard work and resilience,” says Alexandre Hawari, Co-CEO, Mediaquest. “We are proud to celebrate our 10th anniversary this year and look forward to many more.”

TBWA/RAAD makes new appointment

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UAE-based creative agency, TBWA/RAAD has promoted Manuel Bordé to the role of Executive Creative Director. With a wealth of experience in the advertising industry, Manuel most recently held the role of Creative Director at the agency. Manuel will be sharing the role with Fouad Abdel Malek, who has been In the role since May 2016. In his new role, he will be focusing on creativity while emphasising on genuine local insights to shape the agency’s new approaches.

“This is something I have known before, in South America where I worked,” says Manuel. “This is a very common practice to have double ECDs leading a team, but it’s only possible when you have agencies that are big enough to have space for two ECDs who can help each other and not overlap each other.”

TBWA/RAAD wins big at Cannes Lions 

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UAE-based creative agency, TBWA/RAAD has received the most awards in the region at the Cannes Lions International Festival of Creativity. The awards took place on June 18 – 22, 2018 at Palais des Festivals et des Congrès in Cannes, France. The agency secured a Gold in Outdoor, a Silver and a Bronze in Media and a Bronze in Radio & Audio for its Highway Gallery at the Louvre Abu Dhabi. The agency also won a PR Gold with #SheDrives for Nissan Saudi Arabia and a Bronze in Brand Experience and Activation for its Camelpower work for Nissan Middle East.