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Ogilvy appoints new Global CCO

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Ogilvy has appointed Piyush Pandey to the role of Global Chief Creative Officer. With a wealth of experience, Piyush most recently held the role of Executive Chairman and Creative Director at Ogilvy South Asia. In his new role, he will lead creative work assignments and oversee all projects while taking on new duties at the worldwide creative level.

“We could not be more thrilled that Piyush will be serving as our chief creative officer, worldwide and my creative partner,” says John Seifert, CEO, Ogilvy Worldwide. “Piyush is a true industry icon who is uniquely suited to lead our global creative efforts. Creativity has and will always be at the heart of the Ogilvy brand and culture. He is the perfect leader to shepherd that legacy as we continue to focus on making brands matter as the leading creative network in the world.”

Ogilvy to launch Marketing Technology Center of Excellence

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Ogilvy will deliver its Marketing Center of Excellence through its Memac Ogilvy offices across the MENA region. The new offering aims to bring out the company’s range of MarTech solutions while providing offices and clients with a skilled and highly competitive hub model.

“We’ve steadily grown our capabilities in the area of deep digital in recent years, in line with Next Chapter,” says Patou Nuytemans, CEO, Memac Ogilvy, Chief Digital Officer, Ogilvy EMEA. “In order for clients to become truly digital, they require partners with not only strategic and creative digital skills, but also deep expertise in technology. That’s what the Center of Excellence is all about. We are thrilled to be able to offer it here in the MENA region, where clients are increasingly showing great desire to innovate and transform digitally.”