Cicero and Bernay expands into the MENA region
Public relations consultancy, Cicero and Bernay (C&B) has signed a strategic affiliation with Sudanese-based company, Katia International as a part of its expansion plan into the MENA region. The partnership will see C&B build on its expertise in the Sudanese market through the provision of PR services, on-ground support and development of targeted communications as well as PR strategies that caters to the region. The affiliation will also see Katia International lend C&B important insights while it expands its regional influence and ensure both companies collaboratively exchange best practices to further professional development.
“This is part of our wider strategy to enhance our MENA presence by expanding to all Arabic speaking countries, strongly building a regional and global network of communication experts, offering our services to multinational corporations, and increasing our diverse portfolio of clients,” says Maysa-Jana Atoui, Director of Business Development, C&B.