Style.com/Arabia has welcomed Nouriah Al Shatti as a contributor to the Editorial Team. With over three years of experience in fashion journalism, Nouriah joins Style.com/Arabia from Style magazine, where she was Fashion Editorial Manager.
In her new role, Nouriah will be based in Kuwait and contributing to fashion and accessories news, interviews and shopping guides amongst other subjects.
Condé Nast has announced that Style.com will become the home of its new e-commerce business platform. Launching in the UK in Autumn, the concept will replace the website’s news and fashion show reports content. Following the UK launch, the e-commerce website will grow to incorporate the market from the US, with other major countries to follow. How this will affect Style.com/Arabia is yet to be determined.
The new e-commerce platform will operate as a stand-alone business, although it will still come under the ownership of Condé Nast. It will look to connect fashion companies as well as upscale brands from other sectors – such as beauty, travel and technology – to potential buyers, including readers of other Condé Nast print and online publications Vogue, Vanity Fair and GQ. The new venture will be headed up by Franck Zayan, who previously worked as Head of e-commerce for Galeries Lafayette.
Style.com/Arabia and the Dubai Design & Fashion Council (DDFC) have announced the formation of the Style.com/Arabia – DDFC Fashion Prize, an annual endowment for the Middle East’s most promising fashion talents.
The Style.com/Arabia – DDFC Fashion Prize has been launched in partnership with luxury e-commerce site Farfetch, and addresses the DDFC’s mandate to invigorate regional talent. It will provide a global platform for emerging Middle Eastern designers to showcase their abilities, while simultaneously establishing quality control, standards, mentorship and broader visibility for the industry.
The prize will be overseen by a selection committee comprising of executives from Style.com/Arabia, DDFC, Farfetch, and both regional and international fashion communities, including: Tim Blanks – Editor, Style.com, Peter Dundas – Creative Director, Roberto Cavalli, Zuhair Murad – Founder and Designer, Zuhair Murad, Stephanie Horton – Chief Marketing Officer, Farfetch, Nez Gebreel – CEO, DDFC, Shashi Menon – CEO and Publisher, Style.com/Arabia, Sofia Guellaty – Editor-in-Chief, Style.com/Arabia, Patrick Chalhoub – Joint CEO, Chalhoub Group and Afef Jnifen – International model, presenter, and brand ambassadress.
The inaugural winner will be announced this autumn. The winning designer will receive a financial grant, the opportunity to produce a capsule collection for Farfetch, a year of mentorship from a collection of highly esteemed mentors, media/press coverage and an advertising campaign, collectively representing a value of over US $250,000.
“Style.com/Arabia‘s vision has always been to elevate the regional fashion scene to a truly global level – and to increasingly bring the world to this region,” says Shashi Menon, CEO and Publisher, Style.com/Arabia. “The Style.com/Arabia – DDFC Fashion Prize represents the culmination of years of effort and is another step we’ve taken to provide our burgeoning fashion ecosystem with the structure it needs to truly take flight.”
Full entry and application details can be found at http://arabia.style.com/fashionprize/
Style.com/Arabia Men has launched as an online publication dedicated to gentlemen of the Middle East. Encompassing a broader, more diverse set of topics than the women-focused Style.com/Arabia, the new gent’s portal will cover style, culture, design, gadgets and gear.
“We believe that men in the region have long been deserving of a publication that understands their evolving interests,” says Shashi Menon, CEO & Publisher, Style.com/Arabia. “Style.com/Arabia Men will be the definitive guide on how to live as a sophisticated, modern man in the Middle East, underpinned by the distinctive Style.com/Arabia voice, perspective, and approach.”
As with Style.com/Arabia, the new men’s site is available in both English and Arabic language. Visit www.arabia.style.com/men/ to learn more.