Strategies International – The Media Network

Regional Press and PR Manager joins Benefit Cosmetics

December 7, 2016/in Featured, Movers & Shakers /by Suad Ashimi

Benefit Cosmetics has welcomed Roxane Ferrer to the role of Regional Press and Public Relations Manager. With seven years of experience in public relations, Roxane previously worked for CHANEL as Middle East PR Manager and most recently for Strategies International as PR Manager. In her new role she will be responsible for all regional press as well as PR operations for the brand across the region.

“I’m excited to be joining such a fun and unique brand,” says Roxane Ferrer. “Benefit Cosmetics is all about creativity and I am happy to join the team during such a key time for the brand.”

Strategies International secures QTICKLES

October 3, 2016/in Account win, Featured /by Suad Ashimi

Strategies International has secured the account to handle all PR activities for QTICKLES in the UAE. QTICKLES is a nail care and accessories brand specially designed for women on the go and now available to customers all over the UAE. Strategies International will now be responsible for all PR operations and oversee its media campaigns in the UAE.

“We’ve chosen Strategies International for their PR expertise within the region’s beauty sector,” says Rima Semaan, Marketing Manager, QTICKLES. “We are so excited to be launching QTICKLES and introducing the UAE consumer to its nail polish and nail care range.”

Ronald Pharaon, CEO, Strategies International, adds “Strategies International is always enthusiastic about working with young and innovative brands. We are proud to be working alongside QTICKLES at the start of their journey and are confident of the brand’s future success in the region. ”

Strategies International to represent Ola Farahat

April 12, 2016/in Account win, Featured /by Emily Churchill-Owen

Strategies International has won the account to handle all PR for Ola Farahat, a former strategy consultant, digital entrepreneur and fashion influencer based in Dubai. Ola has a prominent Instagram and Snapchat following as well as brand and influencer partnerships, she also founded online retail platform OwnTheLooks.com. Strategies International will be looking to support and promote Ola as well as her website across the Middle Eastern region.

“We are absolutely thrilled to be representing Ola Farahat,” says Ronald Pharaon, CEO, Strategies International. “As a successful business woman and digital influencer, she has proven the power of the digital and social media landscape in the Middle East. We are proud to begin this collaboration with her and look forward to a successful partnership.”

Ola adds “I am so excited to be working on special projects alongside the Strategies International team and look forward to an exciting collaboration ahead.”

Strategies International wins Huda Beauty

October 4, 2015/0 Comments/in Account win /by Emily Churchill-Owen

Boutique communications agency Strategies International has won the PR account for Huda Beauty in the Middle East. Founded by Huda Kattan, a Hollywood-trained make up artist based in Dubai, the brand was launched following the success of Huda’s blog, www.hudabeauty.com. With her first line of products – Huda Beauty False Lashes – stocked across 41 Sephora stores in the GCC, Strategies International will actively support and promote Huda Beauty in the Middle East region.

“I am so excited and honoured to be working with Strategies International,” says Huda. “I have always worked with them on their beauty brands and I think this is going to be a great collaboration. I consider them PR leaders, so this will be an exciting journey for the brand.”

Emilie Loivet Moussawer, Head of Public Relations, Strategies International, adds “We are thrilled to represent Huda Beauty. Through her blog, she has reached millions of views and continues to influence women everywhere to not only boost their beauty, but also their confidence. We look forward to a successful partnership.”

Strategies International secures Avène

February 19, 2015/0 Comments/in Account win /by Michelle J Kuehn

Avène has appointed Strategies International to manage its PR activities and the cosmetic company’s media relations in the GCC. The French dermo-cosmetic brand Avène will be promoted by the agency in the UAE, KSA, Kuwait, Qatar, Bahrain and Oman.

“We are very enthusiastic about representing Avène. Their Dermatological Laboratories have been at the forefront of product development worldwide and are renowned for their skin expertise,” says Ronald Pharaon, Managing Director at Strategies International. “We look forward to strengthening our partnership with this leading skin care brand in the region.”

Rana Jamaleddine joins Strategies International

November 16, 2014/0 Comments/in Movers & Shakers /by Melissa Jean McWhirter

Rana Jamaleddine has joined Strategies International as PR Manager. With a wide range of experience in luxury PR, Rana was most recently Assistant PR Manager, Media and Online at Swarovski Professional, handling the Middle Eastern market. In her new role, Rana will manage Acqua Di Parma, Bioderma, Maurice Lacroix and Beauté Prestige International – which includes fragrances by ELIE SAAB, narciso rodriguez, Issey Miyake and Alaia.

“I am extremely thrilled to be working with such a diverse and dynamic team,” says Rana. “I look forward to representing these world renowned and prestigious brands.”

Fatema Moursy joins Strategies International

October 20, 2014/0 Comments/in Movers & Shakers /by Melissa Jean McWhirter

Fatema Moursy has joined the Strategies International team as PR Executive. Her first role in public relations, Fatema previously worked as Marketing and Communications Coordinator for Canadian fashion brand, Travis Taddeo, focusing on social media marketing and client communications. In her new position, Fatema will assist the PR managers on client portfolios, PR plan development, press kit distribution and onsite event support.

“I am absolutely thrilled to be part of this dynamic team of talented women,” says Fatema. “I’m excited to learn and gain experience from my new position, and I look forward to starting off my career with Strategies International.”

Abeer Salman joins Strategies International

October 14, 2014/0 Comments/in Movers & Shakers /by Melissa Jean McWhirter

Abeer Salman has joined Strategies International as PR Manager. With a wide range of experience across PR and marketing roles – in-house as well as agency – Abeer was most recently handling the PR department of COS – a clothing brand under the H&M division – for Kuwait and Dubai markets. In her new position, she will manage the PR accounts for Clarins Group Middle East, Charriol and Al Fahim Italia – which includes fragrances from Versace, Moschino and John Richmond.

“I am delighted to be a part of this great team and am excited to see what the future brings at Strategies International,” says Abeer. “I am also looking forward to the challenges ahead and being able to develop and grow with the team.

Strategies International signs NARS

May 27, 2014/0 Comments/in Account win /by Team TMN

Strategies International has won the account to represent NARS Cosmetics in the Middle East. Established in 1994 by François Nars in New York, NARS Cosmetics is currently available in over 18 countries worldwide, and Strategies International will be the first agency to handle the cosmetic company’s public relations in the region.

“We are thrilled to represent NARS,” says Emilie Loivet Moussawer, PR Director, Strategies International. “As the brand celebrates 20 years of audacious beauty this year, we look forward to bringing NARS to the Middle East.

Strategies International signs Charriol

April 9, 2014/0 Comments/in Account win /by Team TMN

Charriol has appointed Strategies International to handle its public relations in the GCC. Established in 1983 by French entrepreneur Phillip Charriol, the timepiece, jewellery and accessories brand is currently available in over 40 countries worldwide, with plans to expand further in the Middle East.

“We are pleased to have entered into a new partnership with Strategies International, and we have strong expectations about it,” says Benoît Deroual, Sales and Marketing Director, Charriol. “This will, indeed, maximise our current exposure in the region. The timing is perfect for Charriol based on the growth we are facing, making it necessary for us to reinforce our PR in a more strategic manner.”

Ronald Pharaon, Managing Director of Strategies International, added “With our agency’s deep understanding of the luxury sector in the region, and its capacity of providing strategic PR solutions tailored to our clients’ products and goals, Strategies International will aim at optimising Charriol’s brand presence in the GCC.”

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