Speedo, the world’s leading swimwear brand has appointed Ovation Public Relations to deliver its global campaign ‘Get Speedo Fit’ in 2014.
“Speedo is passionate about life in and around the water, developing technologies to support swimming from grass-roots through to elite level,” says Rebecca Liedtke, Managing Director, Ovation Public Relations. “The benefits that swimming brings, be it cardiovascular, posture or weight loss are excellent. It is a great time to make swimming integral to a fitness regime and communicate these benefits to people in the region via PR.”
Through the ‘Get Speedo Fit’ campaign, Speedo has identified swim fitness as a growing trend in the market and aims to elevate the status of swimming for fitness to that of going to the gym, running, or playing a sport to keep fit.