SocialEyez – The Media Network

Dubai Lynx award winners announced

March 9, 2017/in Award win, Featured /by Shelly Mistry

Dubai Lynx, the International Festival of Creativity has announced winners for this year’s awards ceremony that took place on March 8, 2017. With over 2,500 entries across 17 categories, the awards celebrate excellence in creative communications in the MENA region.

Pierre Choueiri, Chairman and CEO, Choueiri Group was honoured with the ‘Dubai Lynx Advertising Person of the Year Award’ and Coca-Cola Middle East was awarded the ‘Dubai Lynx Advertiser of the Year’. Winners of the Grand Prix awards included:

Memac Ogilvy & Mather Dubai for ‘Branded Content & Entertainment’ as well as the ‘Innovation’ award
Walter Thompson Beirut for ‘Creative Effectiveness’
Grey MENA Dubai for ‘Design’
The Classic Partnership Advertising Dubai for ‘Direct’
Blue Barracuda Dubai for ‘Film’
Walter Thompson Dubai for ‘Film Craft’ and ‘Radio’
Leo Burnett Beirut for ‘Grand Prix for Good’
Leo Burnett Dubai for ‘Interactive’
Walter Thompson Riyadh for ‘Media’
FP7/TUN Tunis for ‘Mobile’
TWA\RAAD for ‘Promo & Activation’
Y&R Dubai for ‘Outdoor’, ‘Print & Publishing’ as well as ‘Print & Outdoor Craft’
BBDO Worldwide for ‘Network of the Year’
Impact BBDO, Dubai for ‘Agency of the Year’
OMD, Dubai for ‘Media Agency of the Year’
Good People, Lebanon for ‘Lynx Palm Award’
Carine Howayek and Anirudh Shiva from J.Walter Thompson and Garen Yabremian from HSBC for ‘Young Lynx Integrated Campaign’
Marc Baakliny and Toni Tannous from J. Walter Thompson Riyadh for ‘Young Lynx Print Competition’
Yar Berjawi and Sasha El Jurdi from FP7/DXB for ‘Young Lynx PR Competition’
Amir Daou, Roshni D’Souza, Waqas Maqsood and Heena Makhijani from SOCIALEYEZ Dubai for ‘Twitter Live Young Lynx Competition’
Hanin Hassan from American University in Dubai for ‘Masar Student Creative Award for Print’
Asma Al-Aloosi from American University in Dubai for ‘STC Integrated Student Award’
American University in Dubai for ‘University of the Year’

“The Dubai Lynx awards exists to celebrate and champion creativity, while reflecting the ever-shifting branded communications landscape,” says Terry Savage, Chairman, Dubai Lynx. “This year saw submissions from 22 countries, including a first from Sudan and an increase in some more of the traditional categories such as ‘Print and Outdoor’. The evening brought to a close the three-day festival, which was attended by over 2,300 creative communications professionals this year and the work that was awarded really demonstrates the essence of creativity in the region.”

Speakers announced for inaugural Let’s Talk event

February 23, 2017/in Events, Featured /by Shelly Mistry

Fekra Communications reveals speakers for the upcoming event, ‘Let’s Talk: Crisis Communications.’ Under the patronage of Sheikh Juma bin Maktoum bin Juma Al Maktoum, the event is set to take place from March 8-9, 2017 at The Address Hotel Dubai Mall.

The panel of speakers will include:

Samer Costantini, Advisor at UAE Federal Competitiveness & Statistics Authority
Mazen Nahawi, Chief Executive Officer at CARMA
Saada Hammad, Regional PR Director at Ogilvy PR
Hassan Fattah, Partner at Brunswick Group
Moustafa Hamwi, Author and Speaker
Fakher Daghestani, Communications Regional Director at Boeing
Ahmed Naguib, Founder and CEO at El Masna3
Hicham El Amrani, Managing Director at ACG Communication & Training Consulting
Alexander McNabb, Digital Media & Communications Consultant
Maya Hojeij, Senior Bulletin Editor & Presenter at Dubai Media Incorporated
Rasha Kashkoush, Head of Communications MENA at Facebook
Saad Al Rubaiaan, Government Communication Advisor
Leila Hatoum, Senior Deputy Editor-in-Chief at Newsweek ME
Angus MacCormick, Vice President of Emerging Markets at vArmour
Mamoon Sbeih, Managing Director – Arab Region at APCO Worldwide
Fadl El Tarzi, Chief Executive Officer at Socialeyez
Brandy Scott, Presenter at Dubai Eye
Jonathan Shillington, Managing Director at Grayling Middle East
Khaled Abdulla, Head of Corporate Communication at Barclays MENA
Mohamed Al Nuaimi, Chief Executive Officer at Mawarid Finance
Khaled Hassan, Digital Marketing Director at IBM
Fadi Salem, Research Fellow at Mohammed Bin Rashid School of Government.

SOCIALEYEZ wins Dubai Parks and Resorts

June 1, 2016/in Account win, Featured /by Michelle J Kuehn

SOCIALEYEZ has been appointed to handle all social media for Dubai Parks and Resorts, an integrated theme park destination scheduled to open in October this year. SOCIALEYEZ will manage all of the social media activities, monitoring and listening and content creation for the overall destination as well as for motiongate Dubai, Bollywood Parks Dubai and Riverland Dubai.

“This is undoubtedly the kind of account we love to work on at SOCIALEYEZ,” says Fadl Al Tarzi, CEO, SOCIALEYEZ. “Working with Dubai Parks ad Resorts will bring out the best of our team, we expect the account to leverage almost every part of our agency’s offerings from creative content to video to apps to launch campaigns to linking with e-commerce. We’re truly honoured to be working with such an exciting client but also one that is of strategic importance to Dubai’s current and future tourism sector.”

Vinit Shah, Chief Destination Management Officer, Dubai Parks and Resorts, adds “Our partnership with SOCIALEYEZ comes at a strategic time as we shift the focus of our communications from construction updates to announcing the installations of our exciting rides, shows, attractions and retail offerings,”

SOCIALEYEZ acquires BSocial

April 11, 2016/in Featured, Regional News /by Emily Churchill-Owen

SOCIALEYEZ has acquired Egyptian communications agency BSocial and will consolidate both entities into a regional digital entertainment hub with integrated services. The two companies’ teams will merge to leverage expertise and experience, meaning that the new SOCIALEYEZ will have a team of over 120 digital media professionals managing over 25 million social media fans on behalf of regional clients. BSocial focuses on providing full digital management solutions of its clients in terms of social media management, digital marketing, mobile and web app development and advertising, amongst other services, with clients ranging from SMEs to large enterprises.

“We at BSocial are excited to join forces with SOCIALEYEZ,” says Ehab Fares, Managing Director and Founder, BSocial. “With almost 30 million users on Facebook alone in Egypt, we have a lot of potential which SOCIALEYEZ can help us achieve. We both share a vision of creating a true regional digital media hub.”

Fadi Al Tarzi, CEO, SOCIALEYEZ, adds “We’re really excited about this acquisition, we’ve gotten to know the BSocial team quite well over the past years and we definitely share the same values of passion, dedication and creativity. This deal will give us further access to the great creative talent available in Egypt and is only the start of a wider expansion strategy.”

SocialEyez wins airline account

January 31, 2016/in Account win /by Michelle J Kuehn

SocialEyez has secured the account to handle the digital presence for Turkish Airlines in the Middle East. The national flag carrier airline of Turkey is headquartered at the Ataturk Airport in Istanbul and operates scheduled services to 280 destinations worldwide. SocialEyez will aim to add to the company’s strategic creativity in order to elevate its digital account and build on its existing digital strategy.

“We’re soaring high with this win,” says Fadl Al Tarzi, CEO, SocialEyez. “Winning an account that is so strongly associated with digital creativity is a true accomplishment to celebrate. We just got back from a truly once-in-a-lifetime experience touring Turkish Airlines facilities in Istanbul where we learned about everything from engine maintenance to food preparation to emergency landing training. Our team and I are thrilled and couldn’t have hoped for a more exciting win as we prepare for 2016.”

Neset Dereli, Interactive Marketing and Communication Manager, Turkish Airlines, adds “We associate SocialEyez with strategic creativity and we’re looking forward to elevating our existing platforms with extraordinary content and campaigns.”

SocialEyez renews contract with Dubai Cares

February 11, 2015/0 Comments/in Account win /by Melissa Jean McWhirter

As part of its CSR initiative, SocialEyez, a leader in social media analytics, engagement and marketing services, has renewed its contract with Dubai Cares for pro-bono social media services. SocialEyez originally partnered with Dubai Cares in 2013, following a Twitter campaign, and under the renewed agreement, SocialEyez will support Dubai Cares in managing and growing its presence across the region’s social media platforms.

“It’s time that our success as an agency transcends into something socially consequential,” says Fadl Al Tarzi, CEO, SocialEyez. “There’s a term we use in our pitches a lot – social awareness – and it means that we’re acquainting audiences on behalf of a brand. When it comes to Dubai Cares, this term has more depth and much to offer. We’re not just reiterating the organisation’s cause; we’re bringing together a community, driving more consciousness and overall becoming a backbone to their goals.”

Tariq Al Gurg, Chief Executive Officer of Dubai Cares adds, “Community engagement is critical to our work and SocialEyez has contributed in building our presence in the realm of social media to raise awareness about our programs and initiatives. Every child has the right to quality primary education and through social media we are able to reach out to increasingly large numbers of supporters across the world, encouraging them to join in and support the movement towards universal primary education.”

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