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Starcom MediaVest Group launch Zero Dot

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Starcom MediaVest Group (SMG) announced today that it has launched a new unit at the company, Zero Dot, a new generation of brand consulting, experience design, strategy and original creation of content.

Zero Dot, led by Jonathan Hoffman, SMG President, Experience Design, the unit provides a new way for brands to think about creativity and ideas and its work is inherently designed for the digital age, across multiple screens—social and participatory at the core. Designed to work quickly, in an integrated fashion with a fast, agile process, Zero Dot yields ideas for clients who can take them to market faster than typical integrated marketing approaches.

“Consumers are at the centre of everything we do,” says Laura Desmond, SMG CEO. “Keeping ahead of their pace of change and connecting with them in real-time is a part of our DNA. Today’s converged media world has created a need for more agile, multidisciplinary solutions, which is where Zero Dot comes in—serving as a consultancy that can create a new breed of experiences and catalyse speed to market so brands can engage today’s consumers in the moment.

Zero Dot will collaborate with all SMG agencies and Centres of Excellence (COE) and joins a strong group of emerging media and content units at the company, including Liquid Thread; SMG’s global data and analytics COE; its emerging mobile and social COE; Big Fuel, SMG’s social agency; and its Search COE. Zero Dot will expand globally throughout 2014.

SMG appoints Global President of LiquidThread

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Olivier Gers has joined Starcom MediaVest Group (SMG) as Global President, LiquidThread, SMG’s branded entertainment content unit. He will be based out of the SMG London office and will report to Brian Terkelsen, CEO of MediaVest, who will continue to have executive oversight over LiquidThread in addition to his MediaVest role.

In his new role, Gers will be responsible for building the global LiquidThread business and expanding opportunities around the world with brands, local production studios, networks and distribution organizations. He will oversee a range of content marketing offerings, including digital marketing strategies, core partnership models and the development of brand programming. Working across disciplines, Gers will develop strategies that marry ideas with platforms to drive business for SMG’s roster of clients. He will partner closely with Brent Poer, who will continue to serve as President, SMG LiquidThread North America, reporting to Terkelsen. All regional leadership outside of North America will report to Olivier.

“At Starcom MediaVest, we are passionate about new content possibilities, new ways of telling brand stories in new places, and new platforms and emerging technologies that will change how our clients inform, engage—and even befriend—their audience,” said Terkelsen. “We believe Olivier is the right person to advance these possibilities for our company and clients around the world. He is a proven business builder and growth driver for brands and an inspiring leader.”

Most recently, Gers served as Chief Executive Officer for the Endemol Worldwide Brands division, the world’s largest independent production company, at Endemol Group in London. In this role, he led the monetization of the ancillary rights of Endemol’s key properties, including television shows Big Brother, Deal or No Deal, Wipeout and Star Academy. He managed a 50+ person global team responsible for all commercial extensions across licensing, merchandising, digital, gambling, gaming, live events, sponsorship and brand relations and music publishing.

Gers was named Advertising Age Entertainment Marketer of the Year in 2007 and has served as an active industry spokesperson over the years, including engagements at MipTV, the largest market and showcase for international TV content development; NATPE; World Congress of Sports; UBS Media and Communications Conference; Forbes Breakout Conference, and more.