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BPG Cohn & Wolfe promotes Shady Fekry

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BPG Cohn & Wolfe has promoted Shady Fekry to the role of Senior Media Relations Executive. Having joined BPG Cohn & Wolfe in 2013, Shady most recently held the role of Media Executive and has worked across a number of clients including Emirates Literature Foundation, LEGO Video Games, Calvin Klein, The Cheesecake Factory and Hamdan bin Mohammed Heritage Centre. In his new role, he will continue to manage all the media relations, day to day press communication, reporting and media analysis for Nakheel Malls, Hotels.com, DoubleTree by Hilton Resort & Spa Marjan Island as well as Emirates Literature Foundation.

“My promotion is just another reason for me to enjoy the job I actually love waking up to,” says Shady. “It is what really motivates me to push through a rough day. I consider BPG Cohn & Wolfe to be my family and I enthusiastically look forward to keep up the passion I have for my career and to continue growing in this ever dynamic industry.”

BPG Group makes new appointments

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Following BPG Group’s creation of a new leadership structure across the region, the group has made major appointments in its digital and social media, as well as advertising and public relations division.

In the leadership role, Nitin Puri, previously Chief Executive Officer at BPG Bates, will now assume the role of Chief Operating Officer at BPG Group, where he will oversee the growth of the agency’s regional capabilities and work along side Strategy Director, Kevin Jones and Business Director, Chad Hussain to oversee a group-wide strategy team and manage new business functions.

The agency’s major divisions have also gone through structural changes with the advertising and creative division seeing Suneesh Menon, previously General Manager at BPG Group, appointed to the role of Managing Director BPG Bates, where he will ensure a highly relevant and stimulating offer is delivered. The public relations businesses division will see Kevin Hasler, previously General Manager at ZEENAH PR taking on the role of Managing Director at BPG Cohn & Wolfe, where he will focus on a greater digital offer and further develop as well as grow corporate communications and consultancy strength across the region. The digital and social media division will see Hammed Yousuf previously Senior Manager, Digital at BPG Maxus move to Account Director, Digital at BPG Cohn & Wolfe, where he will lead the agency’s social media to a more integrated and developed social media offer.

“The changes we have made will ensure that the BPG Group can become more nimble than ever in the way we focus our energy, creativity and passion to deliver solutions for our clients while helping us become an even more contemporary company for the future,” says Avi Bhojani, CEO, BPG Group.