Seven Media – Page 2 – The Media Network

Nominees announced for MEPRA Awards

November 7, 2016/in Award win, Featured /by Suad Ashimi

The Middle East Public Relations Association (MEPRA) Awards 2016 shortlist has been announced. The awards have been divided into 17 categories – including Best Integrated Campaign, Best Use of Social Media and newly added category for in-house professionals, Outstanding Young Communicator – each award is designed to recognise exceptional returns on investments, creativity and strategic impact by agencies, corporates, teams and individuals. Shortlisted companies include: Four Communications, Hill+Knowlton Strategies, Edelman, Mubadala, Seven Media and Weber Shandwick MENA. The winners will be announced at the award ceremony on November 23, 2016 at the JW Marriott Marquis, decided by a panel of renowned industry judges.

“Judging this year was even more challenging than ever,” says Jamal Al Mawed, Head of Corporate Communications, Rolls-Royce Motor Cars. “The industry has advanced in terms of its use of data analytics to measure the performance of campaigns. This means we had greater access to real figures than ever before making the judging process more about the cold hard results, than about the creativity of the idea. We are delighted at the progress made and we see a very strong future for the communications industry across the region.”

Seven secures Lest We Forget

May 15, 2016/in Account win, Featured /by Emily Churchill-Owen

Seven Media has been appointed to handle all PR and social media for archive initiative, Lest We Forget. Under the patronage of the Salama bint Hamdan Al Nahyan Foundation, Lest We Forget is aimed at documenting the collective memories of life in the UAE during the latter half of the 20th century. This on-going project will provide current and future generations with an account of the development of the UAE through a period of great change, as told by the community.

“As a homegrown UAE company, we’re proud to be involved in an initiative that is playing such a vital part in capturing and showcasing fascinating snapshots of the country’s history,” says Gregg Fray, Director, Seven Media. “We hope that by reaching the audience through traditional and digital media, as well as targeted events and activations, we’ll encourage UAE nationals and expats alike to share their photographic memories and enjoy the exhibitions throughout the year.”

Seven Media to launch Boost

May 12, 2016/in Account win, Featured /by Emily Churchill-Owen

Seven Media is helping to launch Boost, a charity initiative to get children who cannot afford summer camps and play centres out of the home and more active this summer. Boost is being run in association with the Emirates Red Crescent Society and aims to help children from lower income families who would otherwise spend their summer months in the house, which can lead to behavioural issues and family tension. The initiative has already secured some free places in summer camps and is looking for businesses to come forward with free services and sponsorships.

“Everyone at Seven is proud to be teaming up with the Boost team to make this as big a success as possible,” says Matt Slater, Owner, Seven Media. “We would also love to hear from anyone in the media industry who wishes to get involved. This is a fantastic project that will really make a difference to the lives of many families.”

Seven Media to handle PR for Majid Entertainment

March 21, 2016/in Account win /by Emily Churchill-Owen

Seven Media has been appointed the PR agency for Majid Entertainment – comprising the Arabic children’s magazine and comic, a new dedicated TV station and a number of digital assets. Owned by Abu Dhabi Media, Majid TV was launched in September 2015 due to to the increasing popularity of Majid Magazine and Majid comic, which is highly prominent across the Arab-speaking world. Through traditional media, digital channels and activations, Seven Media will help promote the Majid portfolio and further its mission of educating young Arabs through entertainment, with its remit being to push the PR story across broadcast, print and digital channels consumed by Arabs worldwide.

“To be working with a brand that is so synonymous with Arab youth and culture is a real honour, and we’re looking forward to helping Majid reach bigger audiences than ever before by engaging in new ways,” says Gregg Fray, Director, Seven Media. “Seven has a great track record in delivering campaigns across the media and entertainment sectors so we’re looking forward to being part of such a cultural institution as it moves into a new area.”

Seven Media wins PR campaign for Picture People

February 28, 2016/in Account win, Featured /by Michelle J Kuehn

Picture People UAE, a new concept in studio photography, has signed with Seven Media. The agency will provide a full PR, social media and activation campaign for the studio which was launched by Emirati entrepreneurs and brothers, Hamad and Abdulla Al Shirawi.

Picture People UAE (located in Dubai) is the first studio to open outside of North America where it has over 250 branches, plus it is the first ever franchise of the company. Additionally it is the only one of its kind in the region to offer in-store fulfilment, with customers able to shoot and collect professional pictures in under 90 minutes.

“We are proud to support innovative local businesses such as Picture People and are very excited for the creative possibilities with this campaign,” says Gregg Fray, Director, Seven Media.

Seven Media secures luxury mall campaign

February 18, 2016/in Account win, Featured /by Michelle J Kuehn

Seven Media has been awarded the 2016 campaign work for The Galleria in Abu Dhabi. The agency will be working with the luxury mall, as well as the individual brands based there, in order to bring life to social and digital media stories.

“We made an active decision in the second half of 2015 to really expand the digital and social operation at Seven,” says Gregg Fray, Co-Founder, Seven Media. “That included bringing international talent to the UAE, recruiting locally and moving existing members of the team into dedicated social media roles. Taking on The Galleria is something we are all massively proud of and builds upon the social and digital work we have been doing in areas from movie launches to F&B and sport.”

Seven Media secures new luxury hotel account

January 31, 2016/in Account win, Featured /by Michelle J Kuehn

Seven Media’s lifestyle team has secured the PR and media relations account for luxury hotel, the Rome Cavalieri. A Waldorf Astoria hotel, the Rome Cavalieri houses 324 deluxe guest rooms, as well as five dining outlets, a grand spa and an art collection. The agency will be bringing to life a campaign for the hotel across the Middle East which will highlight the property’s location and high customer service standards for guests.

“The Rome Cavalieri is an incredible resort hotel and there is simply nothing like it in The Eternal City,” says Matt Slater, Owner and Director, Seven Media. “We cannot wait to show media in the region everything it has to offer and look forward to welcoming them to the hotel through 2016.”

Seven Media secures The Conrad Maldives

October 18, 2015/0 Comments/in Account win /by Emily Churchill-Owen

Seven Media has secured the PR account for The Conrad Maldives Rangali Island resort. Set across two tropical islands, the resort offers high-end villa accommodation, a destination spa and the Maldives first underwater restaurant, Ithaa. Seven Media will be focussing on offering PR support across the Middle East by raising awareness of Conrad brand as well as the Maldives resort’s accessibility and ability to cater for Arabic guests, couples and honeymooners.

“Securing the Conrad Maldives is extremely exciting for us and we’re delighted to have our presence known with an international market, as well as a key brand such as Conrad,” says Matt Slater, Director, Seven Media. “The Conrad Maldives Rangali Island is a stunning resort and we’re keen to showcase it’s USPs to this region.”

Omnia launches strategic PR division

September 27, 2015/0 Comments/in New Launch /by Emily Churchill-Owen

Branding and digital communications agency Omnia has created a new PR division, Omnia PR. Headed up by Hollie Thomson, former Group Director for Seven Media’s lifestyle division, the new agency will produce commercially creative campaigns aiming to bridge strategy, creativity and technology. Omnia PR will offer English and Arabic PR as well as social media services with a tailored approach, customising client communications via multi-channel, content rich campaigns. The division’s team will work on clients across a variety of sectors on various platforms and will be detailed on the agency’s website, to be launched next month.

“Omnia is now a fully holistic and integrated communications agency with a 40-strong team of branding, digital, content and PR experts,” says Hollie Thomson. “I feel honoured to be a part of this rapidly growing agency as we add commercial value for our clients through insightful creativity. The agency is already well known in the region, and we look forward to the new PR division adding to the client portfolio.”

Seven Media secures The Black Lion account

August 2, 2015/0 Comments/in Account win /by Emily Churchill-Owen

Seven Media has added to its food and beverage portfolio with The Black Lion, a New York-inspired gastropub located within The H Dubai. The agency will handle all social media and PR for the new drinking and dining hub, as well as managing the venue’s official launch.

“We are in a very fortunate position to work with many of our clients from the conception stage through to the launch period and beyond,” says Hollie Thomson, Lifestyle Director, Seven Media. “The Black Lion brings a New York vibe to the Sheikh Zayed Road and is set to be a bustling hive of activity.”

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