Sarah Johnson – The Media Network

Create Media Group welcomes new Head of Social Media

July 2, 2018/in Movers & Shakers /by Suad Ashimi

Digital communications agency, Create Media Group has appointed Mohamed El Daly to the role of Head of Social Media. With a wealth of experience, Mohamed has worked with brands such as L’Oreal, Dubai Tourism, Microsoft, Google and Coca-Cola where he devised social strategies, oversaw content creation and developed digital campaigns. In his new role, he will be responsible for the social media department of the agency and focus on the development of fresh and innovative solutions.

“I’m thrilled to be joining such a vibrant team full of talent and energy,” says Mohamed. “I look forward to working closely with Create Media’s teams to ensure that we keep innovating, creating, and delivering the best class of social media services.”

Tom Otton, Managing Director, Create Media Group continues, “We’re very happy to welcome Mohamed to the team, his experience is unparalleled & he’s going to add a real strategic focus to all that we do as we grow the business.”

Create Media Group wins hospitality account

June 7, 2017/in Account win, Featured /by Suad Ashimi

Create Media Group has been appointed as the communications agency for Renaissance Downtown Hotel. Falling under the umbrella of Marriott International, Renaissance Downtown Hotel is a unique destination for business travellers from around the world. Create Media Group will be responsible for conceptualising and executing all integrated communications activities for the brand through campaign strategy, creation and management across all touchpoint.

“The Renaissance brand encourages guests to venture out and see as much of the city as possible – we love this philosophy,” says Sarah Johnson, Director, Create Media Group. “The new property is poised to provide international travellers the perfect gateway to explore shopping, arts, entertainment and culture. We’re thrilled to be part of the team.”

Create Media makes key appointments

May 31, 2017/in Featured, Movers & Shakers /by Suad Ashimi

Dubai-based digital communications agency, Create Media Group has welcomed Salma Ihab and Asima Majeed following the launch of the group’s customer relationship management (CRM) department. Salma joins the team as Account Director, with over eight years of experience in the region’s digital and social industry and having previously worked with Meraas, Magrabi Hospitals and Al Futtaim Group. In her new role, she will work alongside the digital team to define the requirements for effective use of CRM and its infrastructure, as well as devise and execute B2B and B2C environments to encourage customer retention and loyalty.

With a Bachelor’s degree in Business Management from Heriot-Watt University and seven years of experience managing digital campaigns, Asima will also join the team as Account Manager, having previously worked with Fitness First Middle East as Marketing Operations Manager. In her new role, she will work on Create Media’s key accounts with a focus on email and display marketing.

“As we become increasingly data driven and signified by our new CRM department as well as soon to be announced software partnerships, it is essential to make sure we maintain our focus on hiring great people,” says Tom Otton, Managing Director, Create Media Group.

Create Media to handle safari account

April 30, 2017/in Account win, Featured /by Suad Ashimi

Dubai-based digital communications agency, Create Media Group has won the account to handle the global social media channels for Easy Travel and Tours. Based in Tanzania, Easy Travel and Tours is a safari company that offers safari packages, Kilimanjaro trips and Zanzibar beach excursions with an aim to showcase the country’s natural treasures. Create Media Group will be responsible for managing the social media and inbound marketing of Easy Travel and Tours to communicate to a global audience and raise awareness of the company’s offerings across the region.

“Working with passionate clients is every agency’s dream and they don’t get more passionate than the team at Easy Travel and Tours,” says Tom Otton, Managing Director, Create Media Group. ”Working together to extend reach into Africa is an exciting prospect for us, as is delivering on a global level for such a strong brand.”

New Creative Director at Create Media

February 26, 2017/in Featured, Movers & Shakers /by Suad Ashimi

Dubai-based digital communications agency, Create Media Group has appointed Vincent Drevet to the role of Creative Director. With over 16 years of experience in creative communications, Vincent previously worked on various campaigns for organisations such as Coca Cola, Jaguar and Virgin Atlantic. In his new role, he will oversee all creative outputs and operations and work towards reaching new creative developments for the agency.

“Joining Create Media is a really exciting new challenge for me,” says Vincent. “Working with so many people from all around the world, finding solutions to bring a multicultural team to work as one entity is always exciting and joining Tom Otton and his multi-talented team is my best career choice to date.”

Create Media wins Jalboot Marine

August 25, 2016/in Account win, Featured /by Emily Churchill-Owen

Create Media Group has won the exclusive digital communications account for Jalboot Marine in the UAE. The first scheduled, multi-destination passenger ferry service located in Abu Dhabi, Jalboot links major attractions and landmarks in the city, as well as surrounding islands, with scheduled daily services. A dedicated team within Create Media Group will be responsible for all digital communications for Jalboot, including campaign strategy, creation and management across all digital touch points; from social media, to web and email communications.

“We’re delighted to be working with such an exciting company,” says Tom Otton, Managing Director, Create Media Group. “Offering exceptional views and sights that highlight Abu Dhabi’s heritage and traditions, we’re looking forward to being a part of and to contributing to the realisation of Abu Dhabi’s 2030 Vision.”

Create Content wins Blue Skies trading account

June 29, 2016/in Account win, Featured /by Suad Ashimi

Create Content, a division of Create Media Group has been appointed as the communications agency for Blue Skies Trading. Located in Dubai, the distribution company offers a range of wellness and lifestyle product lines to luxury spas and retailers across the region. A dedicated team within the digital communications agency will conceptualise and execute all integrated communications activity for Blue Skies.

“We’re delighted to be working with the team at Blue Skies trading and look forward to planning and executing a number of exciting product launches for them this year,” Says Sarah Johnson, Director, Create Content, Creative Media Group.

Create Media retains Standard Chartered

June 13, 2016/in Account win, Featured /by Michelle J Kuehn

Create Media Group has successfully retained the exclusive digital communications account for Standard Chartered Bank in the UAE. After first winning the account through a pitch process in April 2015, Create has been re-awarded digital communications responsibilities for a further two years. The agency will continue to handle all digital communications for the bank, including their ‘always on’ deliverables as well as campaign strategy, creation and management across all digital touch points from social media, to web and email communications.

“For us to retain the account is more significant than initially winning it, as we are being recognised for what we have delivered, not for what we are saying we can deliver,” says Tom Otton, Managing Director, Create Media Group. “The business has worked extremely hard for this and as a boutique agency with a closely knit team we are all very proud of what we have achieved.”

Create Media Group appointed by 55FIFTY7

April 7, 2016/in Account win, Featured /by Emily Churchill-Owen

Create Media Group has been appointed the social media management agency for 55FIFTY7 in Dubai. Founded in 2015, 55FIFTY7 is a diamond studio located in Dubai Design District that aims to inspire guests to create their own designs and translate them into signature jewellery using state-of-the-art technology. A dedicated team within Create Media Group will conceptualise and create all social media assets for the studio.

“We’re proud to be working with such an exciting brand that is changing the way people engage with jewellery,” says Tom Otton, Managing Director, Create Media Group. “The creativity and local entrepreneurial spirit is something we really connect with as a team.”

Create retains Sheraton Grand

February 15, 2016/in Account win, Featured /by Michelle J Kuehn

Create Content, a division of Create Media Group, has retained the exclusive communications account for Sheraton Grand Hotel, Dubai – an account that was first won in September 2015 and has been renewed for a further 12 months. Create will continue to be responsible for all communications for the luxury property including their campaign strategy, creation and management across all touchpoints. Developed in conjunction with the Abdulsalam Alrafi Group, the Sheraton Grand Hotel, Dubai was the first new–build opening for Sheraton in Dubai for over 30 years and houses 654 guest rooms, suites and premium serviced apartments.

“We are thrilled to have been retained by this prestigious hotel,” says Sarah Johnson, Director, Create Content. “This is the sixth Sheraton in the Emirates and the sixth Starwood property we’ve had the pleasure of working with.”

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