Hello! Middle East welcomes Sarah Jimaa

Sarah Jimaa has joined the Hello! Middle East team as Fashion & Beauty Editor. Having moved across from NPI Media, Sarah previously worked as Fashion & Beauty Writer on The Dubai Mall Magazine, Concierge Magazine, and contributed to the launch of

Handling all things fashion and beauty related, Sarah will now be covering trend reports, features and photo-shoots, across all three editions of Hello!Hello! Middle East, Hello! Indo-Arabia and Hello! Arabia – published by Arab Publishing Partners.

New Editor joins The Dubai Mall Magazine

Caroline Scott has joined NPI Media as the new Editor of The Dubai Mall Magazine. Formerly Deputy Editor of OK! Middle East, Caroline will oversee the day-to-day running of the magazine.

“I am delighted to be joining the talented team at The Dubai Mall Magazine at this exciting time of growth for the mall and the city’s fashion scene, as a whole,” says Caroline. “Coming from a luxury publishing background, I find myself in a happy new home and look forward to a bright and busy 2014.”

Sarah Jimaa joins The Dubai Mall Magazine

Sarah Jimaa has been appointed as Features Writer at The Dubai Mall Magazine, part of NPI Media. Previously Fashion & Beauty Writer at Hello! Middle East, Sarah left to pursue her master’s degree in London where she also worked as a freelance stylist before recently returning to Dubai.

“I am excited about this new role and looking forward to bringing our readers the latest on fashion and beauty in each issue,” says Sarah.

Sarah will be responsible for the fashion and beauty pages, plus gifts, trends, style, travel, gadgets and more.

Contact Sarah at / +971 (0)4 424 3648